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Latest Research
- PoliticalPersonas voter segmentation report
- Mobile Metering Pilot Study
- 2011 Social Media Report
- 2011 Mobile Consumer Report
- 2011 Discretionary Spend Report
- Brand Building in the BRICs
- 2010 U.S. Household Consumer Trend and Benchmark Report
- 2010 Year In Review
- 2010 New Years Resolutions Report
- 2010 Latino Cultural Identity Consumer Report
- 2010 Technology Adoption Consumer Report
- Read all of our White Papers and Reports
Articles & Press Releases
- Experian Simmons announces new cross-platform media planning service with integrated digital- and mobile-media panel
- Experian Simmons completes extensive mobile metering test
- Experian Simmons And The Latinum Network Connect Top Fortune 500 Advertisers With Hispanic Audiences
- Experian Simmons y Latinum Network conectan a las principales marcas anunciantes de la lista Fortune 500 con las audiencias hispanas
- Slightly More People Moving to Better Jobs
- The Reign of Right Wing TV
- Experian Marketing Services welcomes Paul Cannon to the Account Management team at Experian Simmons
Simmons Multi-Media Engagement Study
The Experian Simmons Multi-Media Engagement Study is the only syndicated, cross-channel engagement measurement tool available today. It represents a unique, media-neutral metric for planning, buying and selling which goes beyond a simple measure of age, gender and/or clickstreams.
- Multi-dimensional measurement of engagement that tracks nearly 800 different magazines, TV programs/networks and websites
- Measuring up to 35 unique engagement statements and 9 engagement dimensions for every vehicle
- Fully integrated with the Simmons National Consumer Study allowing for analysis of engagement metrics across 60,000 measures of consumer behavior
- Continuous data collection with semi-annual delivery
Key Benefits:
- Demonstrates the link between a user's engagement with the content of the media vehicle and their attention/receptivity to the advertising
- Improves targeting, programming/content development and ad sales
- Allows advertisers and media creators to match brand advertising and specific message strategies with the most appropriate media properties
- Addresses the demand for greater accountability from media
- Measures engagement across seven global engagement dimensions: Inspirational, Trustworthy, Life Enhancing, Social Interaction, Personal Timeout, Ad Attention/Receptivity and Overall
Case Study
A national advertiser leveraged MME integrated with the National Consumer Study to identify television networks, magazine titles and Internet sites with which their consumers are most engaged. The advertiser focused not only on attention and receptivity to advertising, but also on engagement with content in order to plan and shape their media buy. The resulting campaign generated a lift in ad awareness and purchases from the targeted consumers.
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