SimmonsLOCALSM

SimmonsLOCAL turns actionable insights into targeted geographies to make the most impact on your business.

SimmonsLOCALSM is the only syndicated research providing in-depth insight into the consumer population of every U.S. market with sample sizes large enough to correctly identify valuable consumer segments. From the products we buy to the brands we prefer to our attitudes and lifestyles, SimmonsLOCAL reports on the unique nuances in all of America's 209 media markets. 

Pinpoint Your Most Profitable Customers and Prospects

SimmonsLOCAL profiles target consumers on the characteristics most important to your business including everything from demographics to lifestyles and even their opinions.

  • The full set of demographic characteristics on individuals and the households in which they live
  • English and Spanish media habits including broadcast TV programs, cable networks and programs, magazines, newspaper, Internet and radio formats
  • In-depth purchase behavior and brand preference including nearly 8,000 brands in 500 product categories
  • Extensive attitudinal information, including over 600 unique psychographic statements and 38 psychographic scales
  • Detailed lifestyle insights, including financial and travel behavior, health information, hobbies and sports interests, and more

Actionable Visual Maps

Microsoft® MapPoint® is integrated into SimmonsLOCAL providing quick and easy creation of meaningful maps to visualize your target consumer within multiple levels of geography.

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