Experian Marketing Services Academic Program
The Experian Marketing Services Academic Program provides America’s colleges and universities with full access to our suite of consumer insights services - the same trusted Simmons® consumer research and Hitwise® online competitive intelligence that drives advertising buys, consumer product development, media planning and internet marketing decisions across the United States. Becoming fluent with the data insights and our platforms will help prepare students for a career in marketing, advertising, market research and consumer trend analysis, since familiarity with our research is a common skill requirement for applicants seeking employment in these fields.
With the Academic Program, students and faculty of educational institutions can get access to the same trusted consumer research and online consumer behavior data used day in and day out by major advertising agencies, media companies and national advertisers.
A typical subscription includes:
- Online 24/7 access to licensed studies
- More than 60,000 measured consumer elements
- Over 500 product categories and 8,000 brands
- More than 600 attitudes and psychographic measures
- Thousands of media properties
- Mosaic segmentation system
- Language preferences of Hispanics and attitudes towards advertising
- Powerful insight into consumer website usage, search behavior and online marketing performance from Hitwise
The following are available for subscribers through the Academic Program:
Proud Supporter of the National Student Advertising Competition
Since 2002, Simmons has been a proud supporter of the National Student Advertising Competition, an annual competition sponsored by the American Advertising Federation.
The NSAC was developed to provide “real world” advertising experience to college students. Each year, a major advertiser is selected to participate and underwrite the competition. Sponsors have included Nissan, Toyota, The New York Times, Chrysler, State Farm Insurance, AOL and many others. Competing teams are given a case – a problem – to solve and must develop an advertising plan to address the case. Students are judged on the “Plans Book” they create, the actual creative itself and the presentation of their plan.Simmons provides direct access to Simmons research to teams that compete in the competition.
To learn more about the Experian Marketing Services Academic Program, fill out the brief form below.