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Experian Simmons Academic Program
The Experian Simmons Academic Program provides America’s colleges and universities with full access to the same trusted Experian Simmons research that drives advertising buys, consumer product development and media programming decisions across the United States. Becoming fluent with Experian Simmons research and our proprietary online data platform will help prepare students for a career in marketing, advertising, market research and consumer trend analysis, since familiarity with our research is a common skill requirement for applicants seeking employment in these fields.
With the Experian Simmons Academic program, students and faculty of educational institutions can get access to the same trusted consumer research used day in and day out by major advertising agencies, media companies and national advertisers.
A typical subscription includes:
- Online 24/7 access to licensed studies via Simmons OneViewSM
- More than 60,000 measured consumer elements
- Over 500 product categories and 8,000 brands
- More than 600 attitudes and psychographic measures
- Thousands of media properties
- Mosaic segmentation system
- Language preferences of Hispanics and attitudes towards advertising
The following studies are available for subscribers through the Academic Program:
Proud Supporter of the National Student Advertising Competition
Since 2002, Experian Simmons has been a proud supporter of the National Student Advertising Competition, an annual competition sponsored by the American Advertising Federation.
The NSAC was developed to provide “real world” advertising experience to college students. Each year, a major advertiser is selected to participate and underwrite the competition. Sponsors have included Nissan, Toyota, The New York Times, Chrysler, State Farm Insurance, AOL and many others. Competing teams are given a case – a problem – to solve and must develop an advertising plan to address the case. Students are judged on the “Plans Book” they create, the actual creative itself and the presentation of their plan.Experian Simmons provides direct access to Simmons research to teams that compete in the competition.
Learn More
To learn more about the Experian Simmons Academic Program, fill out the brief form below.
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