Last Update: June 17, 2015
What Personally Identifiable Information is Collected?
Hitwise seeks to collect information from its customers in a fair and lawful manner for the purposes of customer identification, providing services and billing and related administration. Hitwise collects data, such as name, address, e-mail address, fax and telephone numbers, on customers and prospects, through the Experian corporate website, Experian.com.
Hitwise may collect other information about customers and prospects use of the website and their business or the company for whom they work, for the purpose of direct marketing campaigns, as permitted by law. Customers and prospects are not obliged to provide such information and may choose to opt out of such direct marketing campaigns through contacting their account representative or our Privacy Office.
Are Cookies and Log Files Used?
Hitwise may collect information about your computer and browsing preferences, including where available your IP address, operating system and browser type, for system administration purposes. This is statistical data about Hitwise's users' browsing actions and patterns, and does not identify any individual.
Uses Made of the Information
Hitwise uses information held about you in the following ways:
Does Hitwise Disclose Information to Third Parties?
Hitwise may disclose the names of users of the Hitwise service to enquiring parties only if the enquiring party is from the same organization as the Hitwise user.
Hitwise may disclose your personal data to other parties:
Where We Store Your Personal Data
Securing Your Personal Data
All information you provide to Hitwise is stored on secure servers. Any payment transaction information will be encrypted and used solely to process the transaction. Where Hitwise has given you a password which enables you to access Hitwise client portal such as login.us.hitwise.com, you are responsible for keeping this password confidential.
Once Hitwise has received your information, Hitwise will use strict procedures and security features to try to prevent unauthorized access. However please note that Hitwise cannot guarantee the security of your data in transmission to Hitwise. Transmission is at your own risk.
Links to Third Party Sites
The Hitwise client portal may from time to time contain links to external websites. Hitwise encourages its customers to review the privacy and security policies of any externally linked websites that may be accessed through the Hitwise website. Hitwise assumes no responsibility or liability for the information, collection and disclosure practices of any sites that a user can access through the Hitwise website. Please check the privacy policies of external websites before you submit any personal data to them.
Can I Change or Delete Information Secured?
Hitwise does its utmost to ensure the quality and accuracy of the customer personal data in its possession, and as such invites newsletter subscribers and customers of the service to access or update their details as necessary. Hitwise is committed to providing reasonable and practical access to allow visitors the opportunity to identify and correct any inaccurate details we may hold.
All Hitwise customers and prospects have the right to access or update personal data that they have submitted through the Experian website by clicking here or by contacting the Privacy Office. Should subscribers and customers subsequently choose to unsubscribe from mailing lists they can do so by following the instructions on how to unsubscribe provided in all Hitwise communications. On request, Hitwise will delete personally identifiable information that has been submitted from the current database, unless it is required to retain such information by law.
Children's Online Privacy Protection
The Hitwise service is directed towards adult business users. Hitwise does not knowingly collect information from children under the age of 13. Children under the age of 13 should not use the Hitwise website or submit information to Hitwise.
Data Collected Through Partnerships
Hitwise’s principal business is driven by the collection of consumer data, including non-identifying internet browsing data, from data partners (and not directly from end-users), including:
The Data. Generally, the data collected includes browsing data (e.g., URLs visited). Hitwise does not intend to collect personally identifiable information from its data partners and takes steps to avoid collecting or receiving such data. Specifically, Hitwise has developed a proprietary filtering solution, which it provides to data partners, that seeks to expunge personal information before the partner provides any collected data to Hitwise.
Use of the Data. Hitwise uses the partner-collected data in the services that it provides to its customers, including to provide marketing and behavioral insights to our customers and perform market research and other analytics. We do not sell or rent data to third parties in a manner that identifies individuals/consumers.
Contact our Privacy Office
Experian Marketing Services
Attention: Hitwise Privacy
New York, NY 10006
Phone: 212 809-0825
For more information on Experian and their related services, please refer to www.experian.com.