White Papers from Experian Marketing Services
Our Most Recent Publications
Political Personas Report
Understand American Voters
The 2012 election campaigns are moving into full swing and in this hyper-political era marketers need to be ready. The Political Personas system helps marketers prepare for the season ahead by delivering a detailed understanding of key voter segments.
How marketers plan to use digital channels for the 2011 holiday season and in 2012
Discover Marketers' plans for the holiday season and 2012.
What are your biggest challenges? Read on to see how your marketing playbook for next year compares to other marketing practitioners'.
To read the full report click here
2012 Marketing Innovation Report
What every marketer needs to know for effective cross-channel marketing innovation. Click here to download the Experian Marketing Innovation Report 2012.
To read the rest of our white papers, please use the links below:
- 2011 Discretionary Spend Report - 2011
- 2011 Mobile Consumer Report - 2011
- Evolution of Moms - 2011
- 2010 Mobile Consumer Report - 2010
- 2010 Holiday Marketer - 2010
- Apple Market Ranker - 2010
- Five Ways to Use Syndicated Research to Measure Advertising Effectiveness - 2010
- LGBT Consumer Report - 2010
- Past results are no guarantee of future performance - 2010
- 2009 Holiday Marketer - 2009
- Experian Hitwise Credit Card Report - 2009
- Marketing Success in 2009 - 2009
- Population changes constantly - Shouldn't your data? - 2009
- Future and Early Potentials of Out-of-Home Advertising - 2008
- Marketing Success in an Economic Downturn - 2008
- Micromarketing to Microbusiness Owners - Experian hits the target - 2008
- Paperless Coupon Usage on the Rise - 2008
- Predicting risk: the relationship between business and consumer scores - 2008
- Small-business owner- an in-depth B2B marketing study of owners of multiple small business - 2008
- US Closing Mobile Gap - 2008
- Diversity and Innovation Buoys Toy Industry - 2007
- The Happy Holiday Inbox- 2011
- DAS Addressable TV and the 30 Second Spot - 2011
- 2011 Social Media Consumer Trend Report - 2011
- 2011 Digital Marketer: Benchmark and Trend Report - 2011
- Back-to-School Countdown White Paper - 2011
- Flash Sales Email Report - 2011
- Loyalist: Leveraging Relationships with Existing Customers to Increase ROI - 2011
- 2010 Digital Marketer: Benchmark and Trend Report - 2010
- 2010 Holiday Marketer - 2010
- 2010 Social Networking Report - 2010
- Birthday Report - Benchmark and data analysis for email marketers - 2010
- Friends-and-Family Report: Trend Data and Best Practices for Email Marketers - 2010
- Remarketing Report - 2010
- Transactional Email Report - 2010
- Welcome Email Report - 2010
- 2009 Digital marketer: Benchmark and trend report - 2009
- 2009 Holiday Marketer - 2009
- A guide to effective email testing - 2009
- Coupon Report: Benchmark data and Analysis for Email Marketers - 2009
- Free shipping report: Benchmark data and analysis for e-mail marketers - 2009
- Marketing Success in 2009 - 2009
- A guide to effective email acquisition - 2008
- Key Consumer Trends in the US Financial Industry - 2008
- A new age of marketing is on the horizon, Could it be the “perfect storm” - 2007