Webinars: Marketing Insights to Drive your ROI

Design by Numbers: Taking your creative beyond the code

Forty-seven percent of email openers read or skim the email within 4-11 seconds. Join our webinar and learn how to utilize data to create smart, effective and great looking emails. Through real-life industry examples and tactics you will walk away with a new creative outlook on email design.

Latino Influence Project

The rapid growth of the Hispanic population has made conversations about Latino assimilation and acculturation ubiquitous. However, close observers have started to notice that it's not just Latinos who are being influenced by the U.S. culture around them, but that Latinos are actually influencing mainstream culture. Discover the extent to which Latinos are influencing the non-Latinos around them.

Data Driven Online Display Advertising

Get started delivering online display advertising. Understand your online ROI and reduce your cost per acquisition. Listen to this webinar and hear how customers have reduced their acquisition cost by 71% and more.

Welcome Back! Proven Strategies to Re-Engage Inactive Subscribers

A well-crafted subscriber reactivation campaign can build upon your brand’s previous investments and identify and target customers that have the highest propensity to re-engage with your brand. View proven techniques and strategies to re-engage your inactive email subscribers.

Hot Products for the 2012 Holiday Season

Our Hitwise trend-spotters have zeroed in on search trends for products that could become this year's holiday favorites. Discover this season's hottest products straight from the fingertips of consumers and gain insight into how marketers are capturing their visits.

Holiday marketer wishlist

Discover real-time data to help you unwrap email, search and social trends you can use to test and tweak your campaigns.

True Data Love: Understanding your customers online and offline

Join Experian Marketing Services as we dive into the heart of your customer data. In “True Data Love: Understanding Your Customers Online and Offline,” we’ll show you how you can utilize cross-channel data to better understand your target and take a data-driven approach to developing engagement and conversion strategies.

Enhancing customer files with trusted syndicated research

Watch our informational webinar to learn how Experian Simmons helps marketers take consumer data out of the silo by enhancing it with relevant attitudes, behaviors, media preferences and more from the trusted Simmons National Consumer Study.

Experian CheetahMail’s Countdown to the Holidays

Get great last minute holiday tips that can be easily implemented into your existing holiday email marketing campaign strategies to ensure your customers are even more engaged and connected to your brand.

The Global Consumer Power Shift

Explore the way consumer behaviors are diverging in developed and emerging markets and what this means for brand owners.

Not on the List: Staying in the inbox and off the blacklist

Don’t miss Experian CheetahMail’s Spencer Kollas, Director of Global Delivery Services, deliver best practices every email marketer must know to ensure deliverability success.

Email + Facebook = Like

Facebook’s new product offering, Custom Audiences, makes this possible by connecting your email audience to its Facebook users. Marketers can now target their email subscribers with highly personalized Facebook advertising.

Please join Rachel Bergman, CEO of Alchemy Social, as she educates marketers about this new technology and delivers strategies to help email marketers utilize Facebook’s Custom Audiences to amplify campaigns and connect with customers.

Improve Your Holiday Marketing Results with Experian Hitwise

During this webinar, Experian Hitwise experts share must-have insights that will improve your ability to target and engage high value consumer segments this holiday season.

Creative cross-channel acquisition strategies

During this webinar, Experian Hitwise experts share must-have insights that will improve your ability to target and engage high value consumer segments this holiday season.

Occupy Voters – Key PoliticalPersonas^SM 2012

During this webinar Heather Dougherty, Director of Research, Experian Hitwise and John Fetto, Sr. Marketing Manager, Experian Simmons showcase how to target highly defined voter segments with PoliticalPersonas.

Identify and Engage Your Most Profitable Travel Customers

Best-selling author Bill Tancer showcases how to identify, target and engage diverse traveler segments with specific marketing campaigns and content to drive revenue.

Grow Profitability with Financial Segments

Anita Gandhi, Sr. Director of Strategic Services showcases how to identify, engage and convert your most profitable customers across your lines of products and services.

2012 Holiday Planning Webinar

Tis' the season for marketers to start preparing their holiday campaigns! Our resident data experts Bill Tancer and Marcus Tewksbury unwrap key insights that are sure to make your 2012 holiday campaigns merry and bright.

Breathe new life into your email program with real-time content webinar

During this webinar, we unveil the possibilities that exist today with real-time, streaming content in emails.

Integrating Social Media Into Your Marketing Mix

During this webinar you'll learn what's new in the world of social media, including the latest trends in multi-channel and cross-channel campaign targeting. Plus, you'll hear about several campaigns that have effectively combined email and social to drive customer engagement and brand advocacy.