Webinars: Marketing Insights to Drive your ROI

Engaging the Connected Traveler

For the always-on, always-connected consumer, mobile devices are becoming the hub for all traveler activity. Join us as we look at this trend in traveler behavior and how marketers can improve relevance and engagement in cross-channel strategies.

The art and science of back-to-school marketing

Watch our webcast to educate yourself with the consumer insights, data and digital marketing trends that will move your campaigns to the head of the class.

Understand your target audience and identify the right affiliates

Hear from leading affiliate marketing network, Rakuten LinkShare on how Experian Marketing Services provides valuable insights to understand and target key consumer segments.

Consumer insights for amping up your campaigns

Deep insight into consumer behavior is needed to ensure that your marketing campaigns drive revenue and maximize ROI. Watch our webcast as Heather Dougherty explores the consumer behaviors that will help you identify your target audience and fully understand your customers’ needs, wants and preferences.

Driving web traffic and ad sales through strategic content development: A Case Study with The Weather Channel

Learn how The Weather Channel, the premier provider of weather information, used Experian Marketing Services for insight and analysis to optimize search and content across seasonal and immediate topical weather activity and create new advertising sales opportunities and packages to grow revenue.

Persona-driven search strategy delivers better results: A Case Study with iAcquire

Discover how iAcquire, an enterprise digital marketing company, leverages Experian Marketing Services consumer insight data to build persona-driven SEO, content marketing, digital public relations and social marketing strategies for their clients.

Academic Program Webcast

Learn about the Academic Program we offer to America’s colleges and universities. With access to our suite of market-leading consumer insights services - the same trusted Simmons^® consumer research and Hitwise^® online competitive intelligence used by top media companies, advertising agencies, and national advertisers.

2012 Holiday Recap

Our experts share in depth analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2012 online holiday season.

Latino Influence Project

The rapid growth of the Hispanic population has made conversations about Latino assimilation and acculturation ubiquitous. However, close observers have started to notice that it's not just Latinos who are being influenced by the U.S. culture around them, but that Latinos are actually influencing mainstream culture. Discover the extent to which Latinos are influencing the non-Latinos around them.

Hot Products for the 2012 Holiday Season

Our Hitwise trend-spotters have zeroed in on search trends for products that could become this year's holiday favorites. Discover this season's hottest products straight from the fingertips of consumers and gain insight into how marketers are capturing their visits.

True Data Love: Understanding your customers online and offline

Join Experian Marketing Services as we dive into the heart of your customer data. In “True Data Love: Understanding Your Customers Online and Offline,” we’ll show you how you can utilize cross-channel data to better understand your target and take a data-driven approach to developing engagement and conversion strategies.

The Global Consumer Power Shift

Explore the way consumer behaviors are diverging in developed and emerging markets and what this means for brand owners.

Improve Your Holiday Marketing Results with Experian Hitwise

During this webinar, Experian Hitwise experts share must-have insights that will improve your ability to target and engage high value consumer segments this holiday season.

Occupy Voters – Key PoliticalPersonas^SM 2012

During this webinar Heather Dougherty, Director of Research, Experian Hitwise and John Fetto, Sr. Marketing Manager, Experian Simmons showcase how to target highly defined voter segments with PoliticalPersonas.

Enhancing customer files with trusted syndicated research

Watch our informational webinar to learn how Experian Simmons helps marketers take consumer data out of the silo by enhancing it with relevant attitudes, behaviors, media preferences and more from the trusted Simmons National Consumer Study.

Identify and Engage Your Most Profitable Travel Customers

Best-selling author Bill Tancer showcases how to identify, target and engage diverse traveler segments with specific marketing campaigns and content to drive revenue.

Grow Profitability with Financial Segments

Anita Gandhi, Sr. Director of Strategic Services showcases how to identify, engage and convert your most profitable customers across your lines of products and services.

2012 Holiday Planning Webinar

Tis' the season for marketers to start preparing their holiday campaigns! Our resident data experts Bill Tancer and Marcus Tewksbury unwrap key insights that are sure to make your 2012 holiday campaigns merry and bright.

Breathe new life into your email program with real-time content webinar

During this webinar, we unveil the possibilities that exist today with real-time, streaming content in emails.

Hitwise Webinar - Identifying Seasonal Trends in Online Consumers

Identifying and capitalizing on seasonal consumer trends is a way to drive online marketing results. Watch how to identify, target and engage key consumer segments with specific marketing tactics and content around Mother’s Day, Father’s Day, and Graduation for high school and college seniors

Doctors and Diagnoses: Digital Marketing for Healthcare

During this webcast we examine how the online healthcare space has evolved and how to best reach your target audience online.

Understand how Online Display Advertising can improve your Marketing ROI

Leverage Experian data segments to find your customers online. Download our free webinar "Data-Driven Online Display Advertising" and learn how customers are improving campaign ROI by delivering ads only to their targeted markets.

Top 10 ways to optimize cross channel marketing without hurting your brand and reputation

Learn how you can leverage disparate cross-channel data without running afoul of deliverability, privacy, or regulatory compliance regulations. Our compliance experts will provide the latest information on best ways to get proper consent through various data acquisition efforts, how to best integrate personal and non-personal data, and how to improve your brand and email reputation.

The New Email Marketer

With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. Learn how brands who embrace this change are experiencing improved campaign performance, higher transaction rates, and increased customer engagement through integrated programs.

Single Channel Execution to Cross-Channel Optimization

Learn key strategies and technology that can manage Big Data, provide insight into customer segments, and generate and measure coordinated and timely campaigns across marketing channels.

Building loyalty through an integrated, cross-channel customer experience

Learn how marketers today are leveraging the art of integrated cross-channel engagement tactics, coupled with the science of customer data and behavioral insights, to stand out in the crowd, drive relevance and increase customer engagement all while maintaining alignment with overall business objectives.

Life is the channel

Watch the webcast as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. He covers consumer confidence levels and what it means for brands, the evolution of cross-channel marketing, the 'always-on' consumer and insights on key channels.

Cross-channel campaign management

We believe that 2013 is the year of cross-channel marketing integration. Watch our webcast to hear Marcus Tewksbury break down the barriers that have challenged marketers, and learn how to enhance and measure future cross-channel campaigns to better connect with your customers.

Holiday insights for the early bird marketer

Hear presenters Andy Werner and Heather Dougherty provide insights from the 2012 holiday season as well as trends and tips to help you create successful marketing plans for the upcoming winter holiday.

Social Media: Leveraging data and insights for effective cross-channel campaigns

Learn why customers are following you on social media, how to capture and manage social media data to generate effective cross-channel campaigns and real life examples of how companies are successfully utilizing this information for their email and mobile programs.

Responsive email design: Optimizing for mobile

Interested in the ability to create one HTML email layout that adapts for different devices and screen sizes? More email opens occur on mobile devices than desktops today. Responsive design can help you arrange content to render properly on these smaller devices without taking the time to create multiple emails.

Hot Performers: Top 10 programs to get your email campaigns off the ground tomorrow

Is your email campaign in a rut? Discover new ideas to spice up your program. Learn the latest must-haves every email marketer needs to know and walk away with strategies you can begin implementing tomorrow.

Mobile best practices: Key insights to implement an effective mobile strategy

Learn best practices for integrating mobile into your marketing mix. Reach today’s always-connected consumers.

Design by Numbers: Taking your creative beyond the code

Forty-seven percent of email openers read or skim the email within 4-11 seconds. Join our webinar and learn how to utilize data to create smart, effective and great looking emails. Through real-life industry examples and tactics you will walk away with a new creative outlook on email design.

Welcome Back! Proven Strategies to Re-Engage Inactive Subscribers

A well-crafted subscriber reactivation campaign can build upon your brand’s previous investments and identify and target customers that have the highest propensity to re-engage with your brand. View proven techniques and strategies to re-engage your inactive email subscribers.

Experian Marketing Services' Countdown to the Holidays

Liz Gould, Director, Strategic Accounts and Andy Werner, Senior Strategic Account Specialist as they help you ring in the holidays with good cheer and even better ROI.

Email + Facebook = Like

Facebook’s new product offering, Custom Audiences, makes this possible by connecting your email audience to its Facebook users. Marketers can now target their email subscribers with highly personalized Facebook advertising.

Please join Rachel Bergman, CEO of Alchemy Social, as she educates marketers about this new technology and delivers strategies to help email marketers utilize Facebook’s Custom Audiences to amplify campaigns and connect with customers.

Not on the List: Staying in the inbox and off the blacklist

Don’t miss Experian CheetahMail’s Spencer Kollas, Director of Global Delivery Services, deliver best practices every email marketer must know to ensure deliverability success.

Creative cross-channel acquisition strategies

Experian Marketing Services acquisition gurus, Douglas Turpel and Brad Wyman, as they guide you through growing your subscriber list and conquering subscriber acquisition challenges.

Not on the List: Staying in the inbox and off the blacklist

Today’s consumers are not only tapping into their email contacts from their phones, but also surfing the entire Internet. As mobile phones are quickly becoming a preferred shopping tool, it is imperative that marketers understand strategies and tactics to ensure a seamless customer experience and ensure their messages are optimized for the mobile channel.

Integrating Social Media Into Your Marketing Mix

During this webinar you'll learn what's new in the world of social media, including the latest trends in multi-channel and cross-channel campaign targeting. Plus, you'll hear about several campaigns that have effectively combined email and social to drive customer engagement and brand advocacy.

Go Mobile - Connecting with the On the Go Consumer

We all know mobile usage is on the rise. In fact, researchers are predicting mobile usage is growing so rapidly that it will outpace desktop usage as soon as 2014. That’s less than two years away!

Breathe new life into your email program with real-time content webinar

Watch our webcast titled: “Breathe new life into your email program with real-time content,” featuring Daniel Schotland , Vice President, Business Development at Experian CheetahMail and Vivek Sharma, CEO of Movable Ink.

International Compliance and Global Deliverability Webinar

Please join our resident Privacy & Compliance Leader, Ben Isaacson along with Kelly Hogan, Manager, Reputation Services as they take you through the world of privacy and deliverability.

CheetahMail Holiday Review Webcast: How to Prepare for Holiday 2012

Learn from last year’s holiday results to plan for this year’s upcoming holiday season. Topics covered include peak holiday days, the most popular email offers, top social media links, plus top subject lines and best banner placement.