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Webinars: Marketing insights to drive your ROI

2014 holiday trends and creative recap

Discover how to engage and personalize creative from across multiple channels, as well as best practices to help you plan your 2015 marketing programs.

 

Online video: engaging consumers in a multi-screen world

Are we on the cusp of a major jump in untethered homes? This webcast dives into video viewing behaviors across platforms and how marketers can improve their strategies based on these behaviors.

 

What's next: 7 marketing trends to watch in 2015

2014 was a year of exciting innovations in cross-channel marketing. So what amazing things can you expect—and should you be doing—in 2015?

 

Webinar Title Date Length  

What's next: 7 marketing trends to watch in 2015

2014 was a year of exciting innovations in cross-channel marketing. So what amazing things can you expect -and should you be doing- in 2015?

 

 

January 2015 46 minutes View

Enhancing your mobile strategy: A Neiman Marcus case study

Learn how Neiman Marcus is using mobile as a direct and persistent link to customers.

 

December 2014 60 minutes View

12 cross-channel marketing myths: busted!

Experian Marketing Services’ experts debunk 12 of the biggest cross-channel marketing myths and provide the facts behind them!

 

December 2014 60 minutes View

Everyone’s a critic: Winning customers in a review driven world

Bill Tancer, General Manager, Global Research at Experian Marketing Services, explores the data and insights found in his new book: Everyone's a Critic: Winning Customers in a Review-Driven World.

 

 

December  2014 30 minutes View

Navigating spam traps and improving email deliverability

Understand various types of spam traps, what impact these traps have on inbox delivery, and what can be done to avoid these traps in the future.

 

November 2014 55 minutes View

Activate consumer insight: Give your customers 1:1 treatment

Learn how Experian Marketing Services can help you improve digital, television and traditional advertising effectiveness by enabling a single audience definition to reach the omni-channel consumer.

 

 

October 2014 50 minutes View

Avoid privacy pitfalls when using big data in cross-channel campaigns

It’s time to learn how you can leverage all of your disparate cross-channel data without running afoul of digital privacy or regulatory compliance pitfalls.

 

October 2014 45 minutes View

Integrating social for cross-channel success

View this webcast to learn from our experts how brands are effectively integrating social into their cross-channel marketing strategies.

 

 

September 2014 47 minutes View

4 steps to a successful acquisition campaign

Learn the four steps it takes to create an effective customer acquisition campaign and reach new customers with a seamless cross-channel experience.

 

 

September 2014 30 minutes View

Email makeovers: Creative best practices that give your campaigns a boost!

View this webcast to see some unique email creative makeovers that will spark ideas for your future campaigns and help boost their effectiveness.

 

August 2014 50 minutes View

Best-in-class testing: Take your testing to the next level!

Cut through the “noise” and make an impact with your marketing. When it comes to refining and optimizing a marketing program, testing can make all of the difference in the world. Matt Schmitter and James Diamond from Experian Marketing Services will reveal real-world examples, results and specific best practices from brands that have found success with multi-variant cross-channel testing. View the webcast now!

 

August 14, 2014 65 minutes View

Five steps to building an effective cross-channel strategy

Five actionable steps to help you jumpstart your cross-channel journey and build a strategy to deliver increased customer engagement, drive revenue and strengthen brand advocacy.

 

June  2014 50 minutes View

Mobile acquisition: Reaching the untethered customer

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

 

May 2014 56 minutes View

3 keys for successful customer-centric marketing

Experian Marketing Services discusses the three keys to unlocking a successful and cohesive customer experience: Organizational alignment, customer data integration and marketing technology.

 

 

April 2014 42 minutes View

Reconnect with your inactive subscribers

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

 

April 2014 45 minutes View

2014 Digital Marketer webinar

View our Digital Marketer Webinar in which data guru Bill Tancer provides insight into consumer expectations and the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer report.

 

 

March 2014 28 minutes View

Smarter audience engagement to drive more revenue

Get more from your existing audience and build more of the audience you want to deliver better ad sales performance.

 

 

March 2014 32 minutes View

Cross-channel marketing is serious business for Comedy Central

Don Steele from Comedy Central gives an honest and entertaining account of what it is like to be a marketer in today's multi-channel, consumer-driven, real-time world.

 

 

March 2014 58 minutes View

Email remarketing: Simple reminders for big time returns

View this webcast with Experian Marketing Services’ email marketing experts, Andy Werner and Justin Orgel, as they discuss exactly why and how you should be implementing email remarketing campaigns in your marketing program.

 

 

February 2014 49 minutes View

Cross-channel marketing trends and strategies for 2014

Are you on top of the latest cross-channel marketing trends? Do you know where you should concentrate your efforts in 2014?

 

 

January 2014 45 minutes View

Ask the expert: Preparing for Canada’s Anti-Spam Law (CASL)

As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts.

 

 

January 2014 62 minutes View

Smarter email creative: Strategies for the new email marketer

In this webcast, you will learn how to take a more data-driven, customer-centric approach to email creative to ensure emails are optimized for the multi-channel consumer.

 

 

December  2013 51 minutes View

Social butterfly: Giving your email campaigns wings through social media

This webcast covers top social media trends, tools and tactics that marketers can utilize to optimize the effectiveness their email campaigns, including best practices and real-life examples from Experian Marketing Services clients.

 

 

November 2013 54 minutes View

Untangling the social web: Targeting social media personas

Marketers have jumped on the social networking bandwagon, using Facebook and similar sites to connect with customers. But all social network users are not created equal. Marketers need to know important differences in the ways their customers use social media in order to improve targeting and engagement effort.

 

 

November 2013 35 minutes View

Cross-channel contact strategies: The who, when, what and how

This webcast discusses how to create effective contact strategies that optimally engage customers based on a variety of insights, including engagement levels, past purchase history, lifetime value and preferred communication channels.

 

 

November 2013 50 minutes View

The future of live email: Agility in the inbox

Join Experian Marketing Services and Movable Ink in this webcast to discover how to deploy agile email campaigns that are responsive and adaptable in real-time.

 

 

October 2013 41 minutes View

Using subscriber complaints to beat the spam folder

Join Experian Marketing Services and Return Path in this webcast to discover how to reduce spam complaints while enhancing your email effectiveness and your sender reputation.

 

 

October 2013 50 minutes View

Smarter customer acquisition for financial services

Take the guesswork out of cross-channel marketing - learn how Experian Marketing Services applies consumer insight to help financial institutions to acquire, retain and grow profitable customer relationships.

 

 

September 2013 26 minutes View

Driving smarter acquisition with Yahoo!

Improving online acquisition requires better information about your target customer. Learn how Yahoo! applies consumer insight to drive smarter search acquisition strategies.

 

 

August 2013 41 Minutes View

eHow: Using consumer insight to enhance content offerings and attract sales

Learn how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow.

 

 

July 2013 24 Minutes View

A mobile calling: Leveraging mobile insights to inform the marketing mix

During this webcast, learn the latest research findings from our mobile services - which provide marketers with the insights they need to identify their mobile consumers' attitudes and behaviors.

 

 

July 2013 44 Minutes View

Persona-driven search strategy delivers better results: A case study with iAcquire

Discover how iAcquire, an enterprise digital marketing company, leverages Experian Marketing Services consumer insight data to build persona-driven SEO, content marketing, digital public relations and social marketing strategies for their clients.

 

 

March 2013 29 minutes View

Academic program webcast

Learn about the Academic Program we offer to America’s colleges and universities. With access to our suite of market-leading consumer insights services - the same trusted Simmons® consumer research and Hitwise® online competitive intelligence used by top media companies, advertising agencies, and national advertisers.

 

 

February 2013 39 minutes View
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Online video: engaging consumers in a multi-screen world

Are we on the cusp of a major jump in untethered homes? This webinar dives into video viewing behaviors across platforms and how marketers can improve their strategies based on these behaviors.

 

 

February 2015 29 minutes Register

Behind the label: Luxury consumers in a digital world

Experian Marketing Services joins with PM Digital to explore how today’s consumers are changing the way they interact with luxury brands online.

 

 

December 2014 30 minutes View

Engaging consumers with the 'Internet of Things'

Join us to hear how everyday objects are becoming "smart" and how marketers can take advantage of this new technology to create truly engaging brand experiences.

 

 

November  2014 30 minutes View

Millennials: All grown up

Learn to identify opportunities for successfully engaging Millennials.

 

 

June 2014 32 minutes View

2014 Digital Marketer webinar

View our Digital Marketer Webinar in which data guru Bill Tancer provides insight into consumer expectations and the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer report.

 

 

March 2014 28 minutes View

The Always-On Consumer

Learn about an exclusive new segmentation of smartphone owners that found seven distinct types of smartphone consumers.

 

 

February 2014 29 minutes View

Moms rule, marketers drool: Insights for capturing Moms’ attention

With a spending power of $2.4 trillion annually in the United States alone, moms are a key audience for marketers. Join us to hear rich insights, understand how Moms think and how to harness their buying power in a multichannel, multi-segmented marketplace.

 

January 2014 29 minutes View

Keeping up with deal-seekers

Plenty of retailers and brands bow to consumers who "Never pay full price." During this webcast, we'll profile deal-seekers and discuss what it takes for brands to engage them more profitably.

 

 

October 2013 32 minutes View

A guide to reaching and engaging first-time parents

New parents are valuable new customers with a need to buy and buy and buy. In this webcast we will provide a clearer understanding of first-time parents and identify key opportunities to target and engage them.

 

 

September 2013 27 minutes View

Targeting online consumers using offline attributes: Understanding the Hispanic consumer

This webcast will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about this growing consumer segment.

 

 

August  2013 34 minutes View

Engaging the connected traveler

For the always-on, always-connected consumer, mobile devices are becoming the hub for all traveler activity. Learn more on this trend in traveler behavior and how marketers can improve relevance and engagement in cross-channel strategies.

 

 

June  2013 51 Minutes View

Consumer insights for amping up your campaigns

Deep insight into consumer behavior is needed to ensure that your marketing campaigns drive revenue and maximize ROI. Watch our webcast as Heather Dougherty explores the consumer behaviors that will help you identify your target audience and fully understand your customers’ needs, wants and preferences.

 

 

May 2013 35 Minutes View
Webinar Title Date Length  

2014 holiday trends and creative recap

Discover how to engage and personalize creative from across multiple channels, as well as best practices to help you plan your 2015 marketing programs.

 

 

February 2015 54 minutes View

5 things we learned this holiday season

Experian Marketing Services recaps the 2014 holiday shopping season - what worked, what didn't and lessons learned for 2015.

 

 

January  2015 28 minutes View

#HolidayMarketing: Quick tips to boost your campaigns

Learn how marketers unlock the digital marketing secrets that will help you add sizzle to your ongoing holiday marketing campaigns.

 

 

October 2014 33 minutes View

Back-to-school guide for digital marketers

Learn about the hot new trends that will drive revenue and make marketing programs pop this year.

 

 

May 2014 32 minutes View

2013 email marketing holiday recap

In this webinar, Experian Marketing Services’ experts will deliver insights and analysis into last year’s top holiday trends that will help you optimize your email marketing program for the 2014 holiday season.

 

 

February 2014 38 minutes View

Holiday 2013: That’s a wrap!

Find out what worked, what didn't and lessons other learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season.

 

 

January 2014 58 minutes View

Holiday marketing update – live analysis from peak week

We're crunching the numbers between Black Friday and Cyber Monday to see what consumers are searching for and which retailers are winning in capturing the shopping audience.

 

 

December 2013 34 minutes View

Hot holiday products and key trends

Increase your share of holiday shopping traffic. Learn what products people are clamoring for and gain insight into how to capture more of their visits. This webcast provides trends about the hottest products, search marketing tactics, mobile behavior and more.

 

 

November 2013 35 minutes View

Enchant your customers with the gift of holiday data and trends

 

 

 

November 2013   View

The art and science of back-to-school marketing

Watch our webcast to educate yourself with the consumer insights, data and digital marketing trends that will move your campaigns to the head of the class.

 

 

June 2013 29 Minutes View

Single channel execution to cross-channel optimization

Learn key strategies and technology that can manage Big Data, provide insight into customer segments, and generate and measure coordinated and timely campaigns across marketing channels.

 

 

May 2013 49 minutes View
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From targeting to execution: Optimize your cross-channel marketing program

Join Experian Marketing Services experts as they examine how rich customer profiling can lead to stronger targeting and strategic execution across all channels.

 

January 2015 51 minutes View

Driving personalization in the inbox through real-time decisioning

How can you better leverage customer data so that you deliver a better experience in the inbox? In this webcast, you’ll learn how some of our clients are using real-time decisioning to increase relevance and improve customer experiences.

 

October 2014 42 minutes View

The art of segmentation in cross-channel marketing

View this webcast to learn how segmentation plays a role to engage a customer in the right channel at the right time with the right message.

 

 

October 2014 49 minutes View

From intuition to insight: A journey to customer-centricity

Learn how our client moved from an intuition-based culture to a fact-based culture, using consumer data to better segment, target, and measure campaign results.

 

 

September 2014 30 minutes View

The road to cross-channel maturity

Guest speaker Cory Munchbach, Analyst with Forrester Research, Inc., presents findings from a newly commissioned study with revealing data and insights from over 400 digital marketers in various industries from around the world. View the webcast.

 

September  2014 49 minutes View

Creating high definition customer profiles to drive personalization across channels

Differentiate your customers and engage them based on their unique motivations and preferences.

 

 

June 2014 30 minutes View

Creating omni-channel interactions that matter

Learn how to deliver on what the omni-channel consumer requires from your brand.

 

 

May 2014 34 minutes View

Data Diligence: Leveraging data to improve email marketing results

Nicole Poulson, Senior Manager of Email Marketing at Joyus joins cross-channel and targeting experts at Experian Marketing Services to discuss how they’re using cross-channel data to optimize their current email program and building out distinct customer personas to enhance future programs. View the webcast now!

 

July 2014 45 minutes View

Marketing sophistication curve webinar

View our marketing sophistication curve webcast to learn from our experts what you can do to reach the highest level of customer optimization.

 

 

April 2014 40 minutes View

2014 Digital Marketer webinar

View our Digital Marketer Webinar in which data guru Bill Tancer provides insight into consumer expectations and the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer report.

 

 

March 2014 28 minutes View

Path to purchase

Informative webcast on how brands can not only adapt to the new path to purchase, but use it deliver more intelligent interactions that deepen customer loyalty and maximize return on investment.

 

 

March 2014 39 minutes View

Email deliverability: Trends, changes, and impact webcast

In this webcast, Experian Marketing Services’ deliverability expert Spencer Kollas reviews the newest ways ISPs are protecting the inbox and how you can adjust to these changes to maximize deliverability and maintain a good sender reputation.

 

 

November 2013 47 minutes View

Email insights to drive campaign success

Join Hearst Publications in this webcast to learn how they are applying data from Experian’s Email Insights cooperative to improve customer reengagement and marketing performance. Take part in their journey of strategic business goal development, program adoption and successes within the cooperative.

 

September 2013 28 minutes View

Mobile mixology: Key ingredients to creating an effective mobile messaging strategy

Join Experian Marketing Services for tips and examples on how you can invigorate and shake up your marketing program by incorporating mobile into the mix.

 

 

September 2013 50 minutes View

Innovating with video: Amping up the impact of your email creative

Join this webinar to learn how marketers are using embedded video in emails to drive better top line results while delivering a powerful impact in the inbox.

 

 

September 2013 69 minutes View

Big email wins for 2013

This webcast covers this year’s hottest email trends and cutting-edge tips to increase customer engagement, as well proven results from real-life case studies that you can implement today to maximize the reach and success of email campaigns.

 

 

August 2013 47 minutes View

From email to cross-channel: Building a cross-channel roadmap

In this webcast, you’ll learn how Provide Commerce created a cross-channel marketing strategy for its brand Shari’s Berries, focused on aligning its marketing communications around the customer, rather than the product.

 

 

August 2013 50 Minutes

View

Amping up cross-channel performance with multi-dimensional customer personas webcast

Segmentation has entered the era of Big Data, with opportunities to leverage everything you know about the customer, from what they open or click, how many times they visit your website or store, where else they shop, their lifestyle, what media they consume and much more. Download this webcast to learn the benefits of bringing all this intelligence together to create powerful customer personas in a practical way.

 

 

July 2013 45 Minutes View

Top 10 ways to optimize cross channel marketing without hurting your brand and reputation

Learn how you can leverage disparate cross-channel data without running afoul of deliverability, privacy, or regulatory compliance regulations. Our compliance experts will provide the latest information on best ways to get proper consent through various data acquisition efforts, how to best integrate personal and non-personal data, and how to improve your brand and email reputation.

 

 

June 2013 48 minutes View

The New Email Marketer

With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. Learn how brands who embrace this change are experiencing improved campaign performance, higher transaction rates, and increased customer engagement through integrated programs.

 

 

May 2013 48 minutes View

Understand how online display advertising can improve your marketing ROI

Leverage Experian data segments to find your customers online. Download our free webinar "Data-Driven Online Display Advertising" and learn how customers are improving campaign ROI by delivering ads only to their targeted markets.

 

May 2013 23 minutes View

Understand your target audience and identify the right affiliates

Hear from leading affiliate marketing network, Rakuten LinkShare on how Experian Marketing Services provides valuable insights to understand and target key ngconsumer segments.

 

 

May 2013 25 Minutes View

Building loyalty through an integrated, cross-channel customer experience

Learn how marketers today are leveraging the art of integrated cross-channel engagement tactics, coupled with the science of customer data and behavioral insights, to stand out in the crowd, drive relevance and increase customer engagement all while maintaining alignment with overall business objectives.

 

 

April 2013 42 minutes View
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