Webinars: Marketing Insights to Drive your ROI

Webinar Series: Meet the New American Consumer

American life has changed dramatically – both economically and technologically – over the last five years. These changes have had a profound effect on trends and factors that shape household formation.

As the dynamic of the American household continues to morph, a “New American Consumer” is taking shape. This is good and bad news for marketers, who are increasingly challenged with understanding, attracting and engaging with their changing target audiences. In fact, in a recent Experian survey, 28% of marketers cited effective targeting profiles as one of their biggest marketing challenges.

“Meet the New American Consumer” is an Experian Marketing Services’ webinar series designed to provide insights, trends, benchmarks and recommendations to help marketers better target and engage their top customers and prospects. We invite you to attend our upcoming webinars and also view our past webinars. Look for the New American Consumer   as you plan which webinars to attend or view. And don’t miss our product and solution focused webinars, also listed below.

2012 Back-to-School Webinar

2012 Digital Marketer Webinar

Video in Email Webinar

2011 Back-to-School Webinar 

2011 Holiday Webinar 

A New Mandate for Marketing Measurement & Optimization Webinar

Ensure Strong Direct Mail Response Rates Webinar

Improve Customer Profitability in 300 milliseconds Webinar

Mosaic - The New Marketing Playbook Webinar 

Using Data Hygiene Tools Webinar

Using External Data to Improve Deliverability Webinar