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Webinars: Marketing Insights to Drive your ROI

Avoid Privacy Pitfalls When Using Big Data in Cross-Channel Campaigns

4 steps to a successful acquisition campaign

The Road to Cross-Channel Maturity

It’s time to learn how you can leverage all of your disparate cross-channel data without running afoul of digital privacy or regulatory compliance pitfalls. Register for the webinar now!

October 9, 2014 1:00 PM ET

Learn the four steps it takes to create an effective customer acquisition campaign and reach new customers with a seamless cross-channel experience.

 

Guest speaker Cory Munchbach, Analyst with Forrester Research, Inc., presents findings from a newly commissioned study with revealing data and insights from over 400 digital marketers in various industries from around the world. View the webcast.

 




Webinar Title Date Length  

4 steps to a successful acquisition campaign

Learn the four steps it takes to create an effective customer acquisition campaign and reach new customers with a seamless cross-channel experience.

  

 

September 2014 30 minutes

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From intuition to insight: A journey to customer-centricity

Learn how our client moved from an intuition-based culture to a fact-based culture, using consumer data to better segment, target, and measure campaign results.

  

 

September 2014 30 minutes

View

Millennials: All Grown Up

Learn to identify opportunities for successfully engaging Millennials.

  

 

June 2014 32 minutes

View

Activate customer insight: Give your customers 1:1 treatment

Differentiate your customers and engage them based on their unique motivations and preferences.

  

 

June 2014 30 minutes

View

Back-to-school guide for digital marketers

Learn about the hot new trends that will drive revenue and make marketing programs pop this year.

  

 

May 2014 32 minutes

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Creating omni-channel interactions that matter

Learn how to deliver on what the omni-channel consumer requires from your brand.

  

 

May 2014 34 minutes

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Smarter audience engagement to drive more revenue

Get more from your existing audience and build more of the audience you want to deliver better ad sales performance.

  

 

March 2014 32 minutes

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The Always-On Consumer

Learn about an exclusive new segmentation of smartphone owners that found seven distinct types of smartphone consumers.

  

 

February 2014 29 minutes

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Holiday 2013: That’s a wrap!

Find out what worked, what didn't and lessons other learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season.

  

 

January 2014 58 minutes

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Holiday Marketing Update – live analysis from peak week

We're crunching the numbers between Black Friday and Cyber Monday to see what consumers are searching for and which retailers are winning in capturing the shopping audience.

  

 

December 2013 34 minutes

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Untangling the social web: Targeting social media personas

Marketers have jumped on the social networking bandwagon, using Facebook and similar sites to connect with customers. But all social network users are not created equal. Marketers need to know important differences in the ways their customers use social media in order to improve targeting and engagement effort.

  

 

November 2013 35 minutes

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Hot Holiday Products and Key Trends

Increase your share of holiday shopping traffic. Learn what products people are clamoring for and gain insight into how to capture more of their visits. This webcast provides trends about the hottest products, search marketing tactics, mobile behavior and more.

  

 

November 2013 35 minutes

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Keeping up with deal-seekers

Plenty of retailers and brands bow to consumers who "Never pay full price." During this webcast, we'll profile deal-seekers and discuss what it takes for brands to engage them more profitably.

  

 

October 2013 32 minutes

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A guide to reaching and engaging first-time parents

New parents are valuable new customers with a need to buy and buy and buy. In this webcast we will provide a clearer understanding of first-time parents and identify key opportunities to target and engage them.

  

 

September 2013 27 minutes

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Smarter customer acquisition for financial services

Take the guesswork out of cross-channel marketing - learn how Experian Marketing Services applies consumer insight to help financial institutions to acquire, retain and grow profitable customer relationships.

 

 

September 2013 26 minutes

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Targeting online consumers using offline attributes: Understanding the Hispanic Consumer

This webcast will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about this growing consumer segment.

 

 

August  2013 34 minutes

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Driving smarter acquisition with Yahoo!

Improving online acquisition requires better information about your target customer. Learn how Yahoo! applies consumer insight to drive smarter search acquisition strategies.

 

 

August 2013 41 Minutes

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eHow: Using consumer insight to enhance content offerings and attract sales

Learn how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow.

 

 

July 2013 24 Minutes

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A Mobile Calling: Leveraging mobile insights to inform the marketing mix

During this webcast, learn the latest research findings from our mobile services - which provide marketers with the insights they need to identify their mobile consumers' attitudes and behaviors.

 

 

July 2013 44 Minutes

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Engaging the Connected Traveler

For the always-on, always-connected consumer, mobile devices are becoming the hub for all traveler activity. Learn more on this trend in traveler behavior and how marketers can improve relevance and engagement in cross-channel strategies.

 

 

June  2013 51 Minutes

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The art and science of back-to-school marketing

Watch our webcast to educate yourself with the consumer insights, data and digital marketing trends that will move your campaigns to the head of the class.

 

 

June 2013 29 Minutes

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Understand your target audience and identify the right affiliates

Hear from leading affiliate marketing network, Rakuten LinkShare on how Experian Marketing Services provides valuable insights to understand and target key consumer segments.

 

 

May 2013 25 Minutes

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Consumer insights for amping up your campaigns

Deep insight into consumer behavior is needed to ensure that your marketing campaigns drive revenue and maximize ROI. Watch our webcast as Heather Dougherty explores the consumer behaviors that will help you identify your target audience and fully understand your customers’ needs, wants and preferences.

 

 

May 2013 35 Minutes

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Driving web traffic and ad sales through strategic content development: A Case Study with The Weather Channel

Learn how The Weather Channel, the premier provider of weather information, used Experian Marketing Services for insight and analysis to optimize search and content across seasonal and immediate topical weather activity and create new advertising sales opportunities and packages to grow revenue.

 

 

April 2013 26 minutes

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Persona-driven search strategy delivers better results: A Case Study with iAcquire

Discover how iAcquire, an enterprise digital marketing company, leverages Experian Marketing Services consumer insight data to build persona-driven SEO, content marketing, digital public relations and social marketing strategies for their clients.

 

 

March 2013 29 minutes

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Academic Program Webcast

Learn about the Academic Program we offer to America’s colleges and universities. With access to our suite of market-leading consumer insights services - the same trusted Simmons® consumer research and Hitwise® online competitive intelligence used by top media companies, advertising agencies, and national advertisers.

 

 

February 2013 39 minutes

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2012 Holiday Recap

Our experts share in depth analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2012 online holiday season.

 

 

January 2013 50 minutes

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Latino Influence Project

The rapid growth of the Hispanic population has made conversations about Latino assimilation and acculturation ubiquitous. However, close observers have started to notice that it's not just Latinos who are being influenced by the U.S. culture around them, but that Latinos are actually influencing mainstream culture. Discover the extent to which Latinos are influencing the non-Latinos around them.

 

 

November 2012 55 minutes

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Hot Products for the 2012 Holiday Season

Our Hitwise trend-spotters have zeroed in on search trends for products that could become this year's holiday favorites. Discover this season's hottest products straight from the fingertips of consumers and gain insight into how marketers are capturing their visits.

 

 

November 2012 44 minutes

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True Data Love: Understanding your customers online and offline

Join Experian Marketing Services as we dive into the heart of your customer data. In “True Data Love: Understanding Your Customers Online and Offline,” we’ll show you how you can utilize cross-channel data to better understand your target and take a data-driven approach to developing engagement and conversion strategies.

 

 

October 2012 42 minutes

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The Global Consumer Power Shift

Explore the way consumer behaviors are diverging in developed and emerging markets and what this means for brand owners.

 

 

October 2012 58 minutes

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Improve Your Holiday Marketing Results with Experian Hitwise

During this webinar, Experian Hitwise experts share must-have insights that will improve your ability to target and engage high value consumer segments this holiday season.

 

 

September 2012 57 minutes

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Occupy Voters – Key PoliticalPersonasSM 2012

During this webinar Heather Dougherty, Director of Research, Experian Hitwise and John Fetto, Sr. Marketing Manager, Experian Simmons showcase how to target highly defined voter segments with PoliticalPersonas.

 

 

August 2012 53 minutes

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Enhancing customer files with trusted syndicated research

Watch our informational webinar to learn how Experian Simmons helps marketers take consumer data out of the silo by enhancing it with relevant attitudes, behaviors, media preferences and more from the trusted Simmons National Consumer Study.

 

 

October 2012 25 minutes

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Identify and Engage Your Most Profitable Travel Customers

Best-selling author Bill Tancer showcases how to identify, target and engage diverse traveler segments with specific marketing campaigns and content to drive revenue.

 

 

July 2012 33 minutes

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Grow Profitability with Financial Segments

Anita Gandhi, Sr. Director of Strategic Services showcases how to identify, engage and convert your most profitable customers across your lines of products and services.

 

 

July 2012 40 minutes

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2012 Holiday Planning Webinar

Tis' the season for marketers to start preparing their holiday campaigns! Our resident data experts Bill Tancer and Marcus Tewksbury unwrap key insights that are sure to make your 2012 holiday campaigns merry and bright.

 

 

June 2012 36 minutes

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Driving revenue through data insights

During this webinar, we unveil the possibilities that exist today with real-time, streaming content in emails.

 

  

June 2012 59 minutes

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Hitwise Webinar - Identifying Seasonal Trends in Online Consumers

Identifying and capitalizing on seasonal consumer trends is a way to drive online marketing results. Watch how to identify, target and engage key consumer segments with specific marketing tactics and content around Mother’s Day, Father’s Day, and Graduation for high school and college seniors

 

  

April 2012 59 minutes

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Doctors and Diagnoses: Digital Marketing for Healthcare

During this webcast we examine how the online healthcare space has evolved and how to best reach your target audience online.

 

  

March 2012 59 minutes

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Webinar Title Date Length  

Reconnect with your inactive subscribers

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

 

April 2014 45 minutes

View

Moms Rule, Marketers Drool: Insights for Capturing Moms’ Attention

With a spending power of $2.4 trillion annually in the United States alone, moms are a key audience for marketers. Join us to hear rich insights, understand how Moms think and how to harness their buying power in a multichannel, multi-segmented marketplace.

 

January 2014 29 minutes

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Email insights to drive campaign success

Join Hearst Publications in this webcast to learn how they are applying data from Experian’s Email Insights cooperative to improve customer reengagement and marketing performance. Take part in their journey of strategic business goal development, program adoption and successes within the cooperative.

 

September 2013 28 minutes

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Understand how Online Display Advertising can improve your Marketing ROI

Leverage Experian data segments to find your customers online. Download our free webinar "Data-Driven Online Display Advertising" and learn how customers are improving campaign ROI by delivering ads only to their targeted markets.

 

May 2013 23 minutes

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Webinar Title Date Length  

Avoid Privacy Pitfalls When Using Big Data in Cross-Channel Campaigns

It’s time to learn how you can leverage all of your disparate cross-channel data without running afoul of digital privacy or regulatory compliance pitfalls.

 

October 9, 2014 1:00 – 2:00 PM ET

Register

The Road to Cross-Channel Maturity

Guest speaker Cory Munchbach, Analyst with Forrester Research, Inc., presents findings from a newly commissioned study with revealing data and insights from over 400 digital marketers in various industries from around the world. View the webcast.

 

September  2014 49 minutes

View

Email Makeovers: Creative best practices that give your campaigns a boost!

View this webcast to see some unique email creative makeovers that will spark ideas for your future campaigns and help boost their effectiveness.

 

August 2014 50 minutes

View

Best-in-class testing: Take your testing to the next level!

Cut through the “noise” and make an impact with your marketing. When it comes to refining and optimizing a marketing program, testing can make all of the difference in the world. Matt Schmitter and James Diamond from Experian Marketing Services will reveal real-world examples, results and specific best practices from brands that have found success with multi-variant cross-channel testing. View the webcast now!

 

August 14, 2014 65 minutes

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Data Diligence: Leveraging data to improve email marketing results

Nicole Poulson, Senior Manager of Email Marketing at Joyus joins cross-channel and targeting experts at Experian Marketing Services to discuss how they’re using cross-channel data to optimize their current email program and building out distinct customer personas to enhance future programs. View the webcast now!

 

July 2014 45 minutes

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Five Steps to building an effective cross-channel strategy

Five actionable steps to help you jumpstart your cross-channel journey and build a strategy to deliver increased customer engagement, drive revenue and strengthen brand advocacy.

 

June  2014 50 minutes

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Mobile Acquisition: Reaching the Untethered Customer

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

 

May 2014 56 minutes

View

Reconnect with your inactive subscribers

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

 

April 2014 45 minutes

View

Marketing Sophistication Curve Webinar

View our Marketing Sophistication Curve webcast to learn from our experts what you can do to reach the highest level of customer optimization.

 

 

April 2014 40 minutes

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Three Keys for Successful Customer-Centric Marketing

Experian Marketing Services discusses the three keys to unlocking a successful and cohesive customer experience: Organizational alignment, customer data integration and marketing technology.

 

 

April 2014 42 minutes

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2014 Digital Marketer Webinar

View our Digital Marketer Webinar in which data guru Bill Tancer provides insight into consumer expectations and the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer Report.

 

 

March 2014 28 minutes

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Cross-Channel Marketing is Serious Business for Comedy Central

Don Steele from Comedy Central gives an honest and entertaining account of what it is like to be a marketer in today's multi-channel, consumer-driven, real-time world.

 

 

March 2014 58 minutes

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Path to Purchase

Informative webcast on how brands can not only adapt to the new path to purchase, but use it deliver more intelligent interactions that deepen customer loyalty and maximize return on investment.

 

 

March 2014 39 minutes

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2013 email marketing holiday recap

In this webinar, Experian Marketing Services’ experts will deliver insights and analysis into last year’s top holiday trends that will help you optimize your email marketing program for the 2014 holiday season.

 

 

February 2014 38 minutes

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Email remarketing: Simple reminders for big time returns

View this webcast with Experian Marketing Services’ email marketing experts, Andy Werner and Justin Orgel, as they discuss exactly why and how you should be implementing email remarketing campaigns in your marketing program.

 

 

February 2014 49 minutes

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Ask the Expert – Preparing for Canada’s Anti-Spam Law (CASL)

As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts.

 

 

January 2014 62 minutes

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Cross-Channel Marketing Trends and Strategies for 2014

Are you on top of the latest cross-channel marketing trends? Do you know where you should concentrate your efforts in 2014?

 

 

January 2014 45 minutes

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Smarter email creative: Strategies for the new email marketer

In this webcast, you will learn how to take a more data-driven, customer-centric approach to email creative to ensure emails are optimized for the multi-channel consumer.

 

 

December  2013 51 minutes

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Enchant your customers with the gift of holiday data and trends

 

 

 

November 2013  

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Social butterfly: Giving your email campaigns wings through social media

This webcast covers top social media trends, tools and tactics that marketers can utilize to optimize the effectiveness their email campaigns, including best practices and real-life examples from Experian Marketing Services clients.

 

 

November 2013 54 minutes

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Email Deliverability: Trends, Changes, and Impact Webcast

In this webcast, Experian Marketing Services’ deliverability expert Spencer Kollas reviews the newest ways ISPs are protecting the inbox and how you can adjust to these changes to maximize deliverability and maintain a good sender reputation.

 

 

November 2013 47 minutes

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Cross-channel contact strategies: The who, when, what and how

This webcast discusses how to create effective contact strategies that optimally engage customers based on a variety of insights, including engagement levels, past purchase history, lifetime value and preferred communication channels.

 

 

November 2013 50 minutes

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The future of live email: Agility in the inbox

Join Experian Marketing Services and Movable Ink in this webcast to discover how to deploy agile email campaigns that are responsive and adaptable in real-time.

 

 

October 2013 41 minutes

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Using subscriber complaints to beat the spam folder

Join Experian Marketing Services and Return Path in this webcast to discover how to reduce spam complaints while enhancing your email effectiveness and your sender reputation.

 

 

October 2013 50 minutes

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Mobile mixology: Key ingredients to creating an effective mobile messaging strategy

Join Experian Marketing Services for tips and examples on how you can invigorate and shake up your marketing program by incorporating mobile into the mix.

 

 

September 2013 50 minutes

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Innovating with video: Amping up the impact of your email creative

Join this webinar to learn how marketers are using embedded video in emails to drive better top line results while delivering a powerful impact in the inbox.

 

 

September 2013 69 minutes

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Big email wins for 2013

This webcast covers this year’s hottest email trends and cutting-edge tips to increase customer engagement, as well proven results from real-life case studies that you can implement today to maximize the reach and success of email campaigns.

 

 

August 2013 47 minutes

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From email to cross-channel: Building a cross-channel roadmap

In this webcast, you’ll learn how Provide Commerce created a cross-channel marketing strategy for its brand Shari’s Berries, focused on aligning its marketing communications around the customer, rather than the product.

 

 

August 2013 50 Minutes

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Amping up cross-channel performance with multi-dimensional customer personas webcast

Segmentation has entered the era of Big Data, with opportunities to leverage everything you know about the customer, from what they open or click, how many times they visit your website or store, where else they shop, their lifestyle, what media they consume and much more. Download this webcast to learn the benefits of bringing all this intelligence together to create powerful customer personas in a practical way.

 

 

July 2013 45 Minutes

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Top 10 ways to optimize cross channel marketing without hurting your brand and reputation

Learn how you can leverage disparate cross-channel data without running afoul of deliverability, privacy, or regulatory compliance regulations. Our compliance experts will provide the latest information on best ways to get proper consent through various data acquisition efforts, how to best integrate personal and non-personal data, and how to improve your brand and email reputation.

 

 

June 2013 48 minutes

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The New Email Marketer

With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. Learn how brands who embrace this change are experiencing improved campaign performance, higher transaction rates, and increased customer engagement through integrated programs.

 

 

May 2013 48 minutes

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Single Channel Execution to Cross-Channel Optimization

Learn key strategies and technology that can manage Big Data, provide insight into customer segments, and generate and measure coordinated and timely campaigns across marketing channels.

 

 

May 2013 49 minutes

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Building loyalty through an integrated, cross-channel customer experience

Learn how marketers today are leveraging the art of integrated cross-channel engagement tactics, coupled with the science of customer data and behavioral insights, to stand out in the crowd, drive relevance and increase customer engagement all while maintaining alignment with overall business objectives.

 

 

April 2013 42 minutes

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Life is the channel

Watch the webcast as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. He covers consumer confidence levels and what it means for brands, the evolution of cross-channel marketing, the 'always-on' consumer and insights on key channels.

 

 

April 2013 30 minutes

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Cross-channel campaign management

We believe that 2013 is the year of cross-channel marketing integration. Watch our webcast to hear Marcus Tewksbury break down the barriers that have challenged marketers, and learn how to enhance and measure future cross-channel campaigns to better connect with your customers.

 

 

April 2013 30 minutes

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Holiday insights for the early bird marketer

Hear presenters Andy Werner and Heather Dougherty provide insights from the 2012 holiday season as well as trends and tips to help you create successful marketing plans for the upcoming winter holiday.

 

April  2013 31 minutes

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Social Media: Leveraging data and insights for effective cross-channel campaigns

Learn why customers are following you on social media, how to capture and manage social media data to generate effective cross-channel campaigns and real life examples of how companies are successfully utilizing this information for their email and mobile programs.

 

 

March 2013 62 minutes

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Responsive email design: Optimizing for mobile

Interested in the ability to create one HTML email layout that adapts for different devices and screen sizes? More email opens occur on mobile devices than desktops today. Responsive design can help you arrange content to render properly on these smaller devices without taking the time to create multiple emails.

 

 

February 2013 35 minutes

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Hot Performers: Top 10 programs to get your email campaigns off the ground tomorrow

Is your email campaign in a rut? Discover new ideas to spice up your program. Learn the latest must-haves every email marketer needs to know and walk away with strategies you can begin implementing tomorrow.

 

 

January 2013 30 minutes

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Mobile best practices: Key insights to implement an effective mobile strategy

Learn best practices for integrating mobile into your marketing mix. Reach today’s always-connected consumers.

 

 

January 2013 57 minutes

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Design by Numbers: Taking your creative beyond the code

Forty-seven percent of email openers read or skim the email within 4-11 seconds. Join our webinar and learn how to utilize data to create smart, effective and great looking emails. Through real-life industry examples and tactics you will walk away with a new creative outlook on email design.

 

 

December 2012 40 minutes

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Welcome Back! Proven Strategies to Re-Engage Inactive Subscribers

A well-crafted subscriber reactivation campaign can build upon your brand’s previous investments and identify and target customers that have the highest propensity to re-engage with your brand. View proven techniques and strategies to re-engage your inactive email subscribers.

 

 

November 2012 45 minutes

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Experian Marketing Services' Countdown to the Holidays

Liz Gould, Director, Strategic Accounts and Andy Werner, Senior Strategic Account Specialist as they help you ring in the holidays with good cheer and even better ROI.

 

 

October 2012 45 minutes

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Email + Facebook = Like

Facebook’s new product offering, Custom Audiences, makes this possible by connecting your email audience to its Facebook users. Marketers can now target their email subscribers with highly personalized Facebook advertising.

Please join Rachel Bergman, CEO of Alchemy Social, as she educates marketers about this new technology and delivers strategies to help email marketers utilize Facebook’s Custom Audiences to amplify campaigns and connect with customers.

 

 

September 2012 51 minutes

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Not on the List: Staying in the inbox and off the blacklist

Don’t miss Experian CheetahMail’s Spencer Kollas, Director of Global Delivery Services, deliver best practices every email marketer must know to ensure deliverability success.

 

 

September 2012 51 minutes

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Creative cross-channel acquisition strategies

Experian Marketing Services acquisition gurus, Douglas Turpel and Brad Wyman, as they guide you through growing your subscriber list and conquering subscriber acquisition challenges.

 

 

August 2012 51 minutes

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Not on the List: Staying in the inbox and off the blacklist

Today’s consumers are not only tapping into their email contacts from their phones, but also surfing the entire Internet. As mobile phones are quickly becoming a preferred shopping tool, it is imperative that marketers understand strategies and tactics to ensure a seamless customer experience and ensure their messages are optimized for the mobile channel.

 

 

August 2012 51 minutes

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Integrating Social Media Into Your Marketing Mix

During this webinar you'll learn what's new in the world of social media, including the latest trends in multi-channel and cross-channel campaign targeting. Plus, you'll hear about several campaigns that have effectively combined email and social to drive customer engagement and brand advocacy.

 

 

June 2012 43 minutes

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Go Mobile - Connecting with the On the Go Consumer

We all know mobile usage is on the rise. In fact, researchers are predicting mobile usage is growing so rapidly that it will outpace desktop usage as soon as 2014. That’s less than two years away!

 

 

June 2012 25 minutes

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Breathe new life into your email program with real-time content webinar

Watch our webcast titled: “Breathe new life into your email program with real-time content,” featuring Daniel Schotland , Vice President, Business Development at Experian CheetahMail and Vivek Sharma, CEO of Movable Ink.

 

 

June 2012 25 minutes

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International Compliance and Global Deliverability Webinar

Please join our resident Privacy & Compliance Leader, Ben Isaacson along with Kelly Hogan, Manager, Reputation Services as they take you through the world of privacy and deliverability.

 

 

April 2012 30 minutes

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CheetahMail Holiday Review Webcast: How to Prepare for Holiday 2012

Learn from last year’s holiday results to plan for this year’s upcoming holiday season. Topics covered include peak holiday days, the most popular email offers, top social media links, plus top subject lines and best banner placement.

 

 

March 2012 25 minutes

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