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New Webcast on Mosaic® USA basics
Attention data-driven marketers! We have a webcast that will surely get your marketing juices flowing. Did you know that Experian Marketing Services’ Mosaic® USA is the only lifestyle segmentation system that has been updated since the last census? Learn how Mosaic’s 71 newly defined, actionable, consumer segments indexing the new American consumer can help you do the following:
- Make smarter customer investment decisions
- Build loyal, long-term relationships with your most valuable customers
- Deliver significant return on your marketing spend
- Maintain consistent consumer experiences across touch-points
Kym Kulle, director of Product Management for Mosaic, and Bill Schneider, senior director of Solutions Support and Analytical Consulting services at Experian Marketing Services, will share how Mosaic’s consumer segments are helping marketers better understand their audience and deliver more relevant messages and offers through their preferred communication channels. Learn new marketing applications and Mosaic use cases and get a demonstration of the Mosaic USA Interactive Guide.