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Five Steps to building an effective cross-channel strategy
With new tabbed inboxes, deliverability roadblocks and overwhelmed consumers, even the most seasoned email creative teams are turning to new tools to get through the clutter. View this webcast to learn how marketers are using embedded video in emails to drive better top line results while delivering a powerful impact in the inbox.
In this webcast, you will learn:
- How using video with email impacts sales, conversion rates, clicks, and engagement
- The benefits and drawbacks of varying approaches to implementing video in email
- How innovative senders are using video with email through real-life case studies, examples and a deep dive into expert Q&A
Justin FosterJustin Foster is Founder and GM of VideoEmail, a firm specialized in embedded video in email. Justin has spoken extensively on the topics of video commerce, video marketing, and video in email in particular. He is also the founder of the Video Commerce Consortium and previously founded the Email Marketing Best Practices Roundtable, which counts over 1,500 members at present. Prior to VideoEmail, Justin managed the creative, deliverability, and services teams at an email service provider.
Liz GouldLiz Gould brings over 13 years of knowledge, passion and experience in digital media to her colleagues and clients at Experian Marketing Services. In her current role as director of strategic accounts, Liz advises Experian Marketing Services' largest accounts on their email, mobile and social strategies. She began her career at agencies like Euro RSCG, advising clients such as Mastercard, Goldman Sachs, Genentech, and Electronic Arts.