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Using email subscriber complaints to beat the spam folder
View for our webcast, October 2013, 50:41 minutes
Marketing emails account for 70% of all spam complaints. But it doesn't have to be this way. The "report spam" button is one of the oldest and most commonly used feedback methods for ISPs to determine if emails are legitimate or spam. You can use these spam complaints as a feedback mechanism to adjust your email marketing program and build loyal customers. Join Experian Marketing Services and Return Path in this webinar to discover how complaints and subscriber panels determine the fate of your emails. We'll show you real-world examples of tactics marketers have used to reduce complaints and boost their inbox presence.
In this webcast, you will learn:
- What complaints are and how your subscribers complain
- Best practices to reduce subscriber complaints
- The difference between sender reputation data (SRD) and subscriber complaints
- How white listing can help enhance your mail effectiveness
Director of Certification Services, Daniella Bohill, has extensive experience helping Return Path customers and partners manage their sending reputation and practices to optimize their returns on email marketing.
Daniella has been a part of Return Path and Certification for more than 8 years, during which time she has scaled her service organization to support the program growth from 300 Certified commercial senders to well over 1800 today. Her primary focus is on guiding her team of Service Managers and Analysts to provide the highest quality service and customer experience possible.
Daniella's previous experience includes roles in Program Management and Member Services at Return Path.
Spencer Kollas is the head of Global Email Deliverability for Experian Marketing Services. Spencer provides Experian Marketing Services clients with valuable strategic and tactical insights on how they can stay in their customers’ inboxes, as well as educating clients about the latest deliverability trends and industry best practices. Spencer is an active member in several industry organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email Experience Council (EEC) and the Anti-Phishing Work Group (APWG).