Using email subscriber complaints to beat the spam folder
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Marketing emails account for 70% of all spam complaints. But it doesn't have to
be this way. The "report spam" button is one of the oldest and most commonly
used feedback methods for ISPs to determine if emails are legitimate or spam. You
can use these spam complaints as a feedback mechanism to adjust your email marketing
program and build loyal customers. Join Experian Marketing Services and Return
Path in this webinar to discover how complaints and subscriber panels determine the
fate of your emails. We'll show you real-world examples of tactics marketers
have used to reduce complaints and boost their inbox presence.
In this webcast, you will learn:
What complaints are and how your subscribers complain
Best practices to reduce subscriber complaints
The difference between sender reputation data (SRD) and subscriber complaints
How white listing can help enhance your mail effectiveness
About the presenters:
Director of Certification Services, Daniella Bohill, has extensive experience helping
Return Path customers and partners manage their sending reputation and practices to
optimize their returns on email marketing.
Daniella has been a part of Return Path and Certification for more than 8 years,
during which time she has scaled her service organization to support the program growth
from 300 Certified commercial senders to well over 1800 today. Her primary focus is
on guiding her team of Service Managers and Analysts to provide the highest quality
service and customer experience possible.
Daniella's previous experience includes roles in Program Management and Member
Services at Return Path.
Spencer Kollas is the head of Global Email Deliverability for Experian Marketing
Services. Spencer provides Experian Marketing Services clients with valuable strategic
and tactical insights on how they can stay in their customers’ inboxes, as well
as educating clients about the latest deliverability trends and industry best practices.
Spencer is an active member in several industry organizations, including the Email
Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email
Experience Council (EEC) and the Anti-Phishing Work Group (APWG).
Please complete the following information to view the webcast.