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The Always-On Consumer
Customize your mobile campaign for maximum engagement by key segments
There is a multiverse of consumer types when it comes to the mobile experience, ranging from those segments who are never more than arm’s reach from their device to those who rarely pick it up. Understanding the difference between consumer types and using that information to drive your mobile campaign is the key to success. View this webcast to learn about an exclusive new segmentation of smartphone owners recently conducted by Experian Marketing Services that found seven distinct types of smartphone consumers.
During this webcast, you will learn:
- What behaviors make each mobile segment unique
- Why each segment uses their smartphone
- Which segments are most receptive to mobile adverting
- How to target key segments through apps and mobile web
- What time of day is best for reaching key segments with different mobile tactics
General Manager, Global Research - Experian Marketing Services and author of Click: What Millions of People are doing Online and Why It Matters and Everyone's a Critic - Winning Customers in a Review-Driven World
A New York Times Best Selling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence.
Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World to be released in August 2014 by Penguin Portfolio and The New York Times Best Seller Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.