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The Always-On Consumer Report

The always-on consumer

There is a multiverse of consumer types when it comes to the mobile experience, ranging from those segments who are never more than arm’s reach from their device to those who rarely pick it up. Understanding the difference between consumer types and using that information to drive your mobile campaign is the key to success. Experian Marketing Services conducted an in-depth examination of the attitudes and behaviors of today’s smartphone owners and found that there are actually seven distinct types of mobile consumers.

 Download the full report to gain a better understanding of mobile consumer and tips for building mobile marketing strategies for maximum engagement.

  • What behaviors make each mobile segment unique
  • Why each segment uses their smartphone
  • Which segments are most receptive to mobile adverting
  • How to target key segments through apps and mobile web
  • What time of day is best for reaching key segments with different mobile tactics
  • © 2014 Experian Information Solutions, Inc. All rights reserved.