With Audience IQ, Experian offers unprecedented insight into your target television audience, significantly improving the efficiency of your TV advertising buys and driving higher return on your overall advertising investment.
Unlike traditional television audience profiles that only utilize broad consumer characteristics and demographics, Audience IQ provides detailed, actionable insight based upon multiple data sources. This includes Experian, third party and a marketer’s own unique data — all combined to create the best consumer insight possible.
While Audience IQ offers the flexibility to work with any data, some of the compelling, standardized Experian data elements available include:
With Audience IQ, advertisers can identify and understand their target audience through a variety of techniques, both before and after an advertising campaign is deployed:
Using these measurement techniques, marketers can target those audience segments that offer the greatest ROI potential.
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