Experian Audience IQ for Television Advertising

Experian Marketing Services’ Audience IQ for TV offers advertisers the unprecedented ability to reach your target TV audience with messages that matter to them. Through partnerships and our own offerings, Experian’s Audience IQ for TV allows marketers to use data to better plan media and advertising campaigns with cable service providers.

Marketers can take advantage of the pre- and post- campaign measurement services offered such as audience matching, segmentation analysis, and campaign response analysis. We also offer attribution analysis, which links the financial results of the advertising campaign with the viewing behavior of each specific promotion.

Marketers can target their TV campaigns across Experian-enabled media partner networks via:

• Direct match: connect media viewer lists directly to an advertiser’s target audience
• Standard targets: find subscribers who fit an advertiser’s target criteria using one of Experian’s pre-defined attributes
• Custom targets: create unique models using multiple data sources