And meet your audience wherever they are
It took radio 38 years to reach 50 million people; it took Instagram six months. To say that the number of channels where people can spend their time is exploding is an understatement. To keep up with the omni-channel consumer moving rapidly from screen to store, brands must create an omni-channel experience. And Experian Marketing Services has the consumer data, media partners, and reporting capabilities to tame the marketing chaos.
We work with 100% of the addressable TV providers to launch campaigns at the household.
Addressable TV is rapidly being adopted by data-driven marketers and agencies. Experian partners with all of the addressable TV providers to enable this household level targeting. With addressable TV, you take the guess work out of media buying. It doesn’t matter if your target audience is watching Shark Tank or Sharknado, your strategy is about the person and not the program. Even more importantly, you can measure the direct sales impact of your TV campaigns.