Marketing Services > Targeting > Activation

 

And meet your audience whenever they are

It took radio 38 years to reach 50 million people; it took Instagram six months. To say that the number of channels where people can spend their time is exploding is an understatement. To keep up with the omni-channel consumer moving rapidly from screen to store, brands must create an omni-channel experience. And Experian Marketing Services has the consumer data, media partners, and reporting capabilities to tame the marketing chaos.

OmniActivation and the Audience Engine

We have the partnerships and platform to get your audience where you need it.

Want to reach people wherever they are spending their time? Meet OmniActivation and the Audience Engine. Experian has pipes to over 85 media destinations across channels, including email, online, mobile and TV. From Facebook to Pandora to Dish Network, we can help you target exact individuals across channels, devices and publishers. Our solution is flexible. We’ll work with you to launch your first addressable campaign. And for brands and agencies doubling down on omni-channel marketing, our audience management platform – the Audience Engine – makes all of this possible in a couple of clicks.

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OmniActivation Strategic Services

Meet our digital, programmatic media planning, buying and optimization team.

Experian’s OmniActivation Strategic Services team provides marketers with fully managed, data-driven digital campaigns. It starts by leveraging 1st, 2nd or 3rd party data, and ends in post-campaign, closed-loop reporting. Your campaign manager will launch your campaign by leveraging Experian’s proprietary programmatic trading desk and will optimize daily to meet your unique goals.

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Audience onboarding

Connect your audience to their digital identifiers for 1 to 1 targeting.

Every day, brands leverage audience onboarding to link the customers they know in the offline world to their digital identities, such as cookies or mobile advertising IDs. When marketers do this, they can power better targeting, personalization and measurement. With Experian’s wealth of data, we can match and onboard audiences with scale and accuracy.  

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Link and share data

Leverage our trusted, privacy-compliant matching capabilities.

Brands have trusted Experian as a leader in data management and privacy compliance for over 40 years. Our flexible safe-haven matching process ensures your data can be linked, transferred and managed in a privacy-compliant environment. Begin linking and sharing your data safely today.

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Addressable TV

We work with 100% of the addressable TV providers to launch campaigns at the household.

Addressable TV is rapidly being adopted by data-driven marketers and agencies. Experian partners with all of the addressable TV providers to enable this household level targeting. With addressable TV, you take the guess work out of media buying. It doesn’t matter if your target audience is watching Shark Tank or Sharknado, your strategy is about the person and not the program. Even more importantly, you can measure the direct sales impact of your TV campaigns.

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