Tap into the power of the world's largest consumer database

Leverage Experian Marketing Service’s powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels.

Connect the complex dots of identity resolution

Leverage our MarketingConnect services-based solution to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience. MarketingConnect harnesses the power of several of our identity solutions into a single, powerful cohesive solution set.

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identity resolution
A complete picture of online and offline customer engagement

Take customer data platforms a step further by leveraging a complete picture of online and offline customer engagement, and by delivering the data, tools, and insights you need to reach customers and lookalike prospects. Experian’s Customer Data Engine can help you get more value out of existing data.

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Target and segment your customers with rich consumer data

Experian’s U.S. ConsumerView marketing database covers over 300 million individuals and 126 million households. With the freshest data compiled from hundreds of public and proprietary sources, Experian has thousands of powerful data points to help marketers reach their targeting goals, including demographics, purchasing habits, lifestyles, interests and attitudes.

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Create your perfect audience

With a powerful combination of data, including demographic data, life event triggers, purchase predictors, lifestyle segmentation and marketing channel preferences, Experian’s Data MixologyTM can help you create the perfect audience to promote your product or service.

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Effective marketing starts with understanding your customers

Improve the effectiveness of your marketing efforts and boost return on investment (ROI). Data, segmentation, analytics: this is the modern marketer's toolkit to understanding their best customers—and gaining new ones. Learn more about Experian’s Custom Analytics services.

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Cleanse and validate customer data for better direct marketing

Make sure your marketing data is clean and accurate to help avoid wasted time, materials, marketing dollars and a poor customer experience. Our industry-leading audience and list processing services ensure your direct marketing campaigns are personalized, cost effective and deliverable.

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Expand reach through custom modeling

Your brand’s newest fan is just around the corner. Experian’s powerful combination of consumer data and modeling experience backed by a team of PhD’s and analysts means we can help you successfully reach your best prospects through custom and look-alike modeling.

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Communicate with your customers on a personal level

Pair the perfect messaging styles with the right channels and call to actions to deliver a personalized experience to your best customers. TrueTouch segments were developed with the idea that no consumer is the same - and they need to be engaged with on their terms to successfully market to them.

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Identify your most profitable audiences

Experian's Financial and Wealth Audiences suite of solutions can help you accurately target consumers for financial services offerings using wealth indicator audiences, developed through our exclusive partnership with First Manhattan Consulting Group (FMCG Direct). 

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financial services marketing