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Smarter email creative: Strategies for the new email marketer
With 50% of email opens occurring on mobile devices, today’s consumers interact and engage with email in more ways than ever before.
It is imperative that email marketers now take a more data-driven, customer-centric approach to email creative to ensure messages are optimized for the multi-channel consumer. In this webinar, you’ll learn new creative trends and tactics that you can utilize to drastically increase the effectiveness of your email campaigns.
In this webcast you will learn:
- How to leverage cross-channel data to create more compelling subject lines and email creative
- Real-life examples of how some of the world’s top brands are using innovative mobile optimization tactics, like responsive design, to ensure their emails are driving the highest open and click-through rates, from any device
- Strategies for delivering a seamless customer experience through email as well as across other marketing channels
David Kepets joined Experian Marketing Services in 2006. As Creative Director, his responsibilities include the overall management of departmental accounts and insuring that email best practices are at the forefront of Experian Marketing Services’ creative strategies. Prior to joining EMS, David worked for over 10 years in the interactive design and publishing industries. David holds a design degree from Parsons School of Design, and a B.A. in Economics and Sociology.
Jim Kelley is an Art Director at Experian Marketing Services and brings over 10 years of experience to email marketing creative. Passionate about design mixed with technology, he has worked with many world renown brands such as NFL, Dell, Avis, Discover, ADT & Radioshack to help raise the bar in email with innovative solutions. In his current role, Jim works with a team of designers and coders to help Experian Marketing Services’ clients win with thoughtful, engaging and quality cross-channel design work.