Harnessing Social Media for Accelerated Multi-Channel Performance
Social media is top of mind for many marketers, but connecting customer and prospect
behavior in the social space to other marketing activities can be a challenge.
Experian’s straight forward step-by-step approach links customers’
social attributes with their purchase information and Experian’s consumer assets
to arm marketers with actionable social insight to add power to communications across
Understand the social media behaviors of customers and prospects
Elevate the performance of current programs by incorporating
social media insights, data and analytics
Extend marketing programs into the social media channel
Experian Marketing Services harvests Social Data through our Social Data Linkage
and complementary Social Analytic Engine offerings.
Social Data Linkage is a service in which individual-level public Facebook behavioral
data is obtained via list-based email address matching.
The Social Analytics Engine is a real-time data collection service in which individual-level
private opt-in Facebook behavioral data is gathered from Facebook as consumers provide
permission via the Facebook Open Graph Protocol.
Social data includes name, address, gender, fan pages, including possible competitors,
birthday, relationship status, posts, posting date (s) enabling the creation a social
engagement scores as well as other powerful and useful attributes for incorporation
across marketing channels.
Through the secure, privacy compliant, cross-channel linkage of the Social
Intelligence Platform, the Social Data collected is combined with customer attributes
and Experian data assets and analytic expertise to power:
Multi-dimensional Social Profiling—profile analysis combining
customer, Experian consumer and Social attributes to create a 360-degree persona actionable
Custom Predictive Models—incorporation of social attributes
into existing or new performance driven models to enhance results for product affinity,
direct mail response, e-mail segmentation etc.
Social Media–Enabled Contact Strategy—enhanced segmentation,
test plan and audience creation for improved channel marketing effectiveness, using
…as well as other insight and program engagements
Get more information
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If you would like to talk to a representative, please call us at (844) 747-1667.