Social media is top of mind for many marketers, but connecting customer and prospect behavior in the social space to other marketing activities can be a challenge.
Experian’s straight forward step-by-step approach links customers’ social attributes with their purchase information and Experian’s consumer assets to arm marketers with actionable social insight to add power to communications across all channels.
Experian Marketing Services harvests Social Data through our Social Data Linkage and complementary Social Analytic Engine offerings.
Social data includes name, address, gender, fan pages, including possible competitors, birthday, relationship status, posts, posting date (s) enabling the creation a social engagement scores as well as other powerful and useful attributes for incorporation across marketing channels.
Through the secure, privacy compliant, cross-channel linkage of the Social Intelligence Platform, the Social Data collected is combined with customer attributes and Experian data assets and analytic expertise to power:
…as well as other insight and program engagements
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If you would like to talk to a representative, please call us at (844) 747-1667.