Get more from your existing audience and build more of the audience you want to
deliver better ad sales performance. Simple demographics just won’t cut
it any longer, publishers and online media need a way to better understand and value
their audience to capture more premium ad sales. Editors and creative also need better
insight into what motivates their audience and what will capture and maintain their
attention. With Experian Marketing Services’ new Audience 360 solution, publishers
and online media owners will gain insights into their audience with richer profiles
that was previously unavailable.
During this webcast, we will discuss how we help publishers, media owners and content
providers to increase audience engagement, grow ad sales and build their audience.
You’ll learn how to:
Drive better ad sales by providing rich audience profiles that connect your audience
to your advertisers’ brands across all platforms.
Profile your audience to identify those distinctive attributes that can be exploited
to develop content and programming that will appeal to them and keep them engaged.
Grow your audience with insight into where, how and when to engage them across
About the presenters:
John Fetto John is a Senior Marketing Manager at Experian
Marketing Services. A self-described “data geek,” John knows data and
has served as a research analyst with Experian for many years. But he also has the
ability to convert complex data into clear and concise consumer insights that are
consumable and actionable by non-analysts. Providing a complete 360 degree view of
consumers is one of his areas of expertise allowing marketers to better understand
how to reach the right customer through the right channel with the right message.
Prior to joining Experian Marketing Services, John worked as the Research Editor for
American Demographics magazine where he identified and tracked demographic and consumer
trends for leaders in the market research industry.
Heather Dougherty Heather is the Director of Research for
consumer insights at Experian Marketing Services. She is a leading authority in online
commerce and marketing, a result of covering the field extensively since 1997. Her
expertise provides actionable consumer insight through in-depth analysis of consumer
behavior and psychographic measurement. Prior to joining Experian, Heather was with
Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for
custom research products. Before her time at Nielsen, she spent four years with Jupiter
Research covering the online retail and commerce space, including marketing &
promotions, merchandising, and personalization.
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