Smarter audience engagement to drive more revenue

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Get more from your existing audience and build more of the audience you want to deliver better ad sales performance. Simple demographics just won’t cut it any longer, publishers and online media need a way to better understand and value their audience to capture more premium ad sales. Editors and creative also need better insight into what motivates their audience and what will capture and maintain their attention. With Experian Marketing Services’ new Audience 360 solution, publishers and online media owners will gain insights into their audience with richer profiles that was previously unavailable.

During this webcast, we will discuss how we help publishers, media owners and content providers to increase audience engagement, grow ad sales and build their audience. You’ll learn how to:

  • Drive better ad sales by providing rich audience profiles that connect your audience to your advertisers’ brands across all platforms.
  • Profile your audience to identify those distinctive attributes that can be exploited to develop content and programming that will appeal to them and keep them engaged.
  • Grow your audience with insight into where, how and when to engage them across all media.


About the presenters:
Presenter John Fetto

John Fetto
John is a Senior Marketing Manager at Experian Marketing Services. A self-described “data geek,” John knows data and has served as a research analyst with Experian for many years. But he also has the ability to convert complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360 degree view of consumers is one of his areas of expertise allowing marketers to better understand how to reach the right customer through the right channel with the right message. Prior to joining Experian Marketing Services, John worked as the Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

                  Heather Dougherty

Heather Dougherty
Heather is the Director of Research for consumer insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

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