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Five Steps to building an effective cross-channel strategy

Are you struggling to keep up with the pace of today’s modern consumer? Do you want to put the customer at the center of your marketing efforts but don’t know where to begin? Experian Marketing Services’ experts have developed five actionable steps to help you jumpstart your cross-channel journey and build an effective strategy that delivers increased customer engagement, drives revenue and strengthens brand advocacy.Key takeaways from the webcast include:

  • The true meaning of cross-channel marketing and its common misconceptions
  • Five actionable steps that can be used to jumpstart a cross-channel program
  • Real-life examples of brands delivering timely and coordinated customer experiences seamlessly across channels

Once you’ve viewed the webcast, be sure to download our new white paper, Cracking the Cross-Channel Code, for even more information on how to start your cross-channel marketing program!

About the presenter:
 
Presenter Nancy Shaver

Nancy Shaver, Principal Consultant

Nancy Shaver is a Consulting Principal for Experian Marketing Services’ Marketing Analytics team. With over 25 years of experience leading marketing organizations as well as delivering data, analytical, and technical services Nancy leverages both her strategic vision and extensive hands-on direct, digital and database marketing experience to help Experian’s clients develop and implement achievable marketing solutions that deliver measurable business value. Through her work across a range of organizations including luxury and broad market retail, telecommunications, consumer packaged goods, and financial services Nancy is able to help clients translate their brand goals into strategies and practical and effective initiatives which link a positive customer experience with bottom line results.

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