Experian Marketing Services’ Audience IQ helps you reach your existing customer
base through our direct match program. Marketers can now employ precise
retention techniques and increase return on ad spend through display advertising.
Experian Audience IQ data-driven online targeting helps you deliver customized messaging
to existing customers to help deepen engagement.
Targeted display advertising allows you to:
Increase customer value
Promote relevant cross-sell offers
Lift retention rates
Challenge: A US auto manufacturer needed to increase sales in
its service department. It decided to target existing customers of specific auto models.
Solution: The auto manufacturer worked with Experian and used
its own CRM (Customer Relationship Management) database to reach specific auto
owners online. Customized display ads were shown to auto owners of particular auto
Results: The client called it the “most successful online
campaign ever” and has expanded the media buy to replicate targeting across
media partners that offered addressability.
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