Experian Marketing Services’ Audience IQ helps you reach your existing customer base through our direct match program. Marketers can now employ precise retention techniques and increase return on ad spend through display advertising. Experian Audience IQ data-driven online targeting helps you deliver customized messaging to existing customers to help deepen engagement.
Challenge: A US auto manufacturer needed to increase sales in its service department. It decided to target existing customers of specific auto models.
Solution: The auto manufacturer worked with Experian and used its own CRM (Customer Relationship Management) database to reach specific auto owners online. Customized display ads were shown to auto owners of particular auto models.
Results: The client called it the “most successful online campaign ever” and has expanded the media buy to replicate targeting across media partners that offered addressability.
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