Research reports

Welcome to the Year of Measurement

According to a recent study by the IAB, measurement and attribution will be the center of marketers’ efforts in 2017. Learn how marketers and media practitioners plan to evolve data-centric practices in the year ahead.

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Trending in 2017: Big Data


Putting together a big data plan that focuses on facts will positively influence your business. Learn here how to develop a 2017 big data plan.

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Q3 2016 Spotlight: Triggered messages for abandon cart campaigns

Learn how optimized abandon cart triggered messages can increase transaction rates during the hustle and bustle of the holiday shopping season.

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