Research reports

Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace

Download this insightful identity resolution white paper from Winterberry Group to learn more about the evolution, current state and why resolving for identity is so critical to marketing success.

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Welcome to the Year of Measurement

According to a recent study by the IAB, measurement and attribution will be the center of marketers’ efforts in 2017. Learn how marketers and media practitioners plan to evolve data-centric practices in the year ahead.

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Trending in 2017: Big Data

Putting together a big data plan that focuses on facts will positively influence your business. Learn how to develop a 2017 big data plan.

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