Marketing Research Reports
Gain tips and insights to accelerate your marketing initiatives
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The speed with which public attitudes have shifted towards greater acceptance of Lesbian, Gay, Bisexual and Transgendered (LGBT) Americans and their causes has left many marketers scrambling to devise plans that are not only inclusive, but in many instances designed to overtly and publically court this influential and growing consumer segment.
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This paper focuses on the explosion of data and how it is creating new opportunities for marketers who can harness Big Data to drive deeper customer engagement, build loyalty and ensure a sustainable competitive advantage.
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This year’s report contains actionable data and consumer insights across key marketing channels.
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View other Research Reports
Please click on of the category links below to view all our research reports by topic.
- Cross-channel marketing questions answered
- Big Data planning guide for marketers
- Building customer loyalty in a cross-channel world
- The 2013 Digital Marketer Report
- Multivariate Testing
- Building and effective SMS program in four easy steps
- Top 10 Quick Wins for Email Marketers
- Time of day email testing playbook: Four easy tips and tools for a game winning testing strategy
- Reactivation: Re-engage inactive customers and subscribers
- It's all in the wording: A guide to optimizing your email subject lines
- Three pillars of successful email deliverability: Ensuring safe arrival and optimum placement in the inbox
- Point of sale email: Managing compliance, privacy and deliverability with in-store email acquisition
- Symbols in subject lines: An in-depth look at symbols
- Cross-channel Identity Resolution White Paper
- The role of a Welcome Series in building long-lasting customer relationships
- The Happy Holiday Inbox
- The 2012 Digital Marketer: Benchmark and Trend Report
- Back-to-School Countdown: Smart strategies for email marketing
- The Forrester WaveTM: Email Marketing Vendors, Q1 2012
- Big Data - A Boon and a Challenge for Today’s Marketer
- Crossing the Great Divide
- The Impact of Customer Contact Data on Loyalty Programs
- The Loyalist: Leveraging Relationships with Existing Customers to Increase ROI
- The Impact of Contact Data Quality
- 5 Tips to Improve Data Quality
- Incorporating Contact Verification in Your Clienteling Strategy
- Incorporating Contact Verification in Your Clienteling Strategy