Research reports

Welcome to the Year of Measurement

According to a recent study by the IAB, measurement and attribution will be the center of marketers’ efforts in 2017. Learn how marketers and media practitioners plan to evolve data-centric practices in the year ahead.

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Trending in 2017: Big Data

Putting together a big data plan that focuses on facts will positively influence your business. Learn how to develop a 2017 big data plan.

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Addressable TV: Harness the power of audience data for one-to-one targeting

Addressable TV uses 1st, 2nd and 3rd party data to perfect audiences and reach those exact households using television.

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