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Marketing Research Reports

Getting to a single customer view

The Road to Cross-Channel Maturity Study

Travel industry email marketing trends eBook

Learn how organizations can get to a single customer view by finding, consolidating, and analyzing data to achieve optimal customer interaction.

Forrester conducted an online survey of over 400 digital marketers in a variety of industries from around the world and found marketers have adopted various digital channels, and are keenly aware of the myriad of benefits cross-channel. Download the full study now.
If you are a marketer in the travel industry, this report provides an in-depth analysis of over 69,000 email campaigns and is a must-read. Featuring real life examples, helpful tips and best practices, there are plenty of insights to help travel brands optimize their email marketing programs.



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