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Download The Free Shipping Report: Benchmark Data and Analysis for E-mail marketers
In the current marketplace, more businesses are offering deeper discounts and stronger promotions to stay ahead of the competition. In light of this trend, many consumers now expect incentives such as free shipping when making online purchases, and e-mail marketers are increasingly offering these incentives to meet expectations and make sales
To help you decide if free shipping offers are right for your organization Experian CheetahMail conducted a study posing the following question: Are more companies deploying free shipping e-mails? Are free shipping e-mails as effective now as they were in the past? And which factors can positively or negatively affect a free shipping promotion?
This white paper contains findings from the study and related best practices, providing deeper insight into the trends and fundamentals of free shipping offers as they specifically pertain to e-mail marketers.