Understand your customers’ media and channel preferences:
Establish a plan to effectively reach your customers across channels:
Execute campaigns across all channels:
Manage multichannel campaigns:
Download the report: How marketers plan to use digital channels for the 2011 holiday season and in 2012
Sixty-seven percent of marketers planned to leverage social media more this holiday season than last, and 63 percent planned to leverage email marketing more. Were you like the majority of marketers we spoke to, or did your plans look a little different? Looking back, 46 percent of marketers cited multichannel coordination as their biggest challenge; and marketing forward, 47 percent plan to pilot or increase focus on a mobile app in 2012. What are your biggest challenges? Download now to discover how your marketing plans compare to those of other marketers'.