The digital marketer’s guide to addressable TV advertising
Learn how the 30-second spot can reach unique audiences and effectively measure them, revolutionizing the industry’s current method of planning, buying, and measuring TV media.
- 56 percent greater efficiency gained by sending ads only to relevant groups of households
- Homes receiving addressable advertising tuned away 38 percent less based on actual viewership data, not panel data
- Digital set-top box technology enables once-unattainable precise measurement
- Experian consumer data and analytics provide predictive audience models that define a consumer’s interest in a brand
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