The digital marketer’s guide to addressable TV advertising

Learn how the 30-second spot can reach unique audiences and effectively measure them, revolutionizing the industry’s current method of planning, buying, and measuring TV media.

• 56 percent greater efficiency gained by sending ads only to relevant groups of households
• Homes receiving addressable advertising tuned away 38 percent less based on actual viewership data, not  panel data
• Digital set-top box technology enables once-unattainable precise measurement
• Experian consumer data and analytics provide predictive audience models that define a consumer’s interest in a brand

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