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The digital marketer’s guide to addressable TV advertising

Learn how the 30-second spot can reach unique audiences and effectively measure them, revolutionizing the industry’s current method of planning, buying, and measuring TV media.

  • 56 percent greater efficiency gained by sending ads only to relevant groups of households
  • Homes receiving addressable advertising tuned away 38 percent less based on actual viewership data, not  panel data
  • Digital set-top box technology enables once-unattainable precise measurement
  • Experian consumer data and analytics provide predictive audience models that define a consumer’s interest in a brand

Fill out the form below to download your free addressable TV white paper today!

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