Webcast: Smarter customer acquisition for financial services
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Acquire more customers more efficiently. For financial institutions competing in
today’s fierce marketplace, creating a positive customer banking experience
means providing the right products, outstanding service, convenient locations and
relevant marketing messages. It requires a clear understanding of who your customer
is, the best offer to make them and then delivering it better than anyone else to
create differentiation and foster customer loyalty. Take the guesswork out of cross-channel
marketing - learn how Experian Marketing Services applies consumer insight to help
financial institutions to acquire, retain and grow profitable customer relationships.
During the webcast we will discuss:
Identifying opportunities for co-branded and rewards credit cards targeted to
the affluent consumer.
How to reach under-banked Millennials by understanding how they search for financial
products & information and their preferred methods of communication.
Understanding the demographics, psychographics and financial attitudes of the
pre-paid credit card customer.
About the presenter:
Lauren Rice is a strategic services analyst in Consumer Insights at Experian Marketing
Services. With more than 12 years of research experience, Lauren provides expertise
in delivering actionable consumer insight through in-depth analysis of consumer behavior
and psychographic measurement. Lauren has helped clients to develop more complete
profiles their customers, plan more effective engagement strategies and find more
of their target customers through the most efficient investments.
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