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Webcast: Smarter customer acquisition for financial services
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Acquire more customers more efficiently. For financial institutions competing in today’s fierce marketplace, creating a positive customer banking experience means providing the right products, outstanding service, convenient locations and relevant marketing messages. It requires a clear understanding of who your customer is, the best offer to make them and then delivering it better than anyone else to create differentiation and foster customer loyalty. Take the guesswork out of cross-channel marketing - learn how Experian Marketing Services applies consumer insight to help financial institutions to acquire, retain and grow profitable customer relationships.
During the webcast we will discuss:
- Identifying opportunities for co-branded and rewards credit cards targeted to the affluent consumer.
- How to reach under-banked Millennials by understanding how they search for financial products & information and their preferred methods of communication.
- Understanding the demographics, psychographics and financial attitudes of the pre-paid credit card customer.
Lauren RiceLauren Rice is a strategic services analyst in Consumer Insights at Experian Marketing Services. With more than 12 years of research experience, Lauren provides expertise in delivering actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Lauren has helped clients to develop more complete profiles their customers, plan more effective engagement strategies and find more of their target customers through the most efficient investments.