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Ask the Expert – Preparing for Canada’s Anti-Spam Law (CASL)

Cross-Channel Marketing Trends and Strategies for 2014

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As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts. Do all of your North American marketing campaigns need to fall in line with CASL? Do you need to re-permission your lists by the end of June? How do you know which messages or activities don’t need to comply?

 

To help answer these and other frequently asked questions, Experian Compliance spoke with CASL expert and fellow member of the Email Sender and Provider Coalition (ESPC), Shaun Brown of nNovation LLP, in this webcast.

Key takeaways from the webcast include:

  • An explanation of key CASL requirements, exemptions, and grey areas
  • Recommendations on assessing your existing databases
  • Best practices to optimize your acquisition touch points and content for compliance
  • Ways to use cross-channel capabilities to re-permission subscribers
About the presenters:
 
Presenter Shaun Brown

Shaun Brown

Shaun Brown is a partner with nNovation LLP, an Ottawa-based law firm that specializes in regulatory matters. With several years of experience both in the public and private sectors, Shaun's practice focuses on e-commerce, e-marketing, privacy, access to information and information security, assisting with compliance and representing clients before tribunals and in litigation-related matters. He speaks and writes regularly on privacy, marketing and information management issues, and is the co-editor and co-author of Privacy Scan, one of Canada's most popular and insightful resources on Canadian privacy issues. Shaun has an in-depth understanding of the online marketing industry, both from an operational and legal perspective, and has worked with many organizations across various sectors in preparing for Canada’s Anti-Spam Legislation.

Presenter Alex Krylov

Alex Krylov

Alex Krylov is a digital privacy and compliance specialist with over 8 years of hands-on experience in the online marketing industry. Over the years Alex tackled issues ranging from affiliate fraud and spyware to spam and consumer privacy. Alex joined Experian’s Global Compliance team in 2012 to support Experian’s global regulatory and self-regulatory efforts, and currently serves as the compliance and privacy lead for the Cross-Channel Marketing Group. Alex regularly publishes articles and white papers on Experian’s Marketing Forward blog and consults Cross-Channel clients on international privacy concerns and best practices.

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