Find out what worked, what didn't and lessons learned for 2014. Get analysis and
insights on the top performing retail sites and the most effective channels driving
traffic during the 2013 online holiday season.
During this webcast, you will learn:
Which digital channels were effective - through the performance of search, email,
affiliate partners and social networks
Which retail websites were successful this holiday season and the changes in visit
trends to retail websites compared to past seasons
How consumer demand changed through new and recurring search trends & themes
for holiday content and gifts
Who visited retail websites this holiday season and what tactics can reach more
buyers in the future
About the presenter:
Heather is the director of research for consumer insights at Experian Marketing
Services. She is a leading authority in online commerce and marketing, a result of
covering the field extensively since 1997. Her expertise provides actionable consumer
insight through in-depth analysis of consumer behavior and psychographic measurement.
Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail
analyst, where she acted as project lead for custom research products. Before her
time at Nielsen, she spent four years with Jupiter Research covering the online retail
and commerce space, including marketing & promotions, merchandising, and personalization.