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Holiday 2013: That’s a wrap!
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Find out what worked, what didn't and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season.
During this webcast, you will learn:
- Which digital channels were effective - through the performance of search, email, affiliate partners and social networks
- Which retail websites were successful this holiday season and the changes in visit trends to retail websites compared to past seasons
- How consumer demand changed through new and recurring search trends & themes for holiday content and gifts
- Who visited retail websites this holiday season and what tactics can reach more buyers in the future
Heather is the director of research for consumer insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.