Today's hyperconnected consumers are now exhibiting more control
over the way they interact with every brand. The traditional, linear path to purchase
has evolved into a complex labyrinth of customer choice, preference and convenience.
As a result, marketers must stop thinking about individual channels and think about
how their customers interact with their brand - shifting the marketing dialog to be
more focused on the customer experience, rather than channel execution.
View this webcast to hear Experian Marketing Services’ Global Vice President
of Product Strategy, Marcus Tewksbury, discuss strategies for understanding and adapting
to the customer’s new path to purchase.
Key takeaways from the webcast include:
How advances in technology affect the brand-to-customer relationship
How to take advantage of predictive modeling to determine the best ways to engage
with your customers throughout their unique buying cycles
Examples from today’s brands that are adapting to the customer’s new
path to purchase
About the presenter:
Marcus Tewksbury Global Vice President, Product Strategy, Experian
Marcus Tewksbury has over 20 years of experience helping leading retailers and
B2B’s harness the nexus of technology, data, and marketing to drive growth and
achieve financial results. In his current role as Global Vice President of Product
Strategy for Experian Marketing Services, Marcus leverages his deep technology background
to help clients develop new campaigns and programs built on the emergence of addressable,
cross-channel, audiences (digital TV, display, online radio, Facebook, etc.) whose
performance can be attributed and measured back at the individual or household level.
To view the wecast, please fill out the following information: