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Partners

Experian Marketing Services recognizes the importance of partnerships as a way to provide additional value to our clients.

Our philosophy is to provide our clients with services that compliment their marketing initiatives and enable us to add value to our relationship through our trusted network of partners. For more information on becoming an Experian Marketing Services partner, please fill out the form below.

Distribution Partners         Solution Partners         Technology Partners

 

Thanks to our strong network of distribution and media partners, advertisers are able to reach their best audiences for addressable advertising campaigns in a true multi-channel fashion.

4INFO

4INFO enables national brand advertisers to reach precise audiences across mobile devices and desktops and measure campaign success based on actual in-store sales lift.  4INFO’s technology reaches more than 95 percent of U.S. smartphone users in over 100 million households.

AcquireWeb

AcquireWeb can help you reach your customers via email marketing. Convert your offline customers to online  customers by leveraging our high quality, opt-in universe. Clients receive fast turnaround, quality control, and high performing campaigns. 

AOL

AOL has created the most powerful, effective online advertising tools in the business. AOL sites attract a wide range of dynamic and influential audiences. So when you pair your brand's message with our content, you get powerful results. It's that simple.

 

AT&T AdWorks

AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness.

AT&T AdWorks

AT&T AdWorks now combines the precision of DIRECTV household addressable targeting with the reach of TV Blueprint. By combining proprietary first-party data with advanced audience targeting capabilities, we eliminate waste in your national TV buys, delivering a better ROI.

Bridge Marketing

Bridge is an industry-leading email marketing agency proudly recognized for best-in-class email marketing services and technology solutions. We deliver the safest, cleanest, and fastest data available. We also offer B2B email capabilities as well as mobile display targeting. 

Cablevision

With the capabilities to target both demographically as well as geographically, Cablevision Advertising Sales provides advertisers in the New York DMA the ability to use the power of television to reach their consumers. Reach more than 3 million homes that tune-in to over 80 channels.

Comcast

Comcast, the nation's largest cable and broadband operator, has the ability to deliver house hold level addressable ads through it's video on demand (VOD) offering to over 20 million households.

 

DIRECTV

 

DIRECTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network.

DIRECTV

Reach over 20 million of America's most desirable households with DIRECTV's exclusive advertising solutions. With addressable TV, you can pinpoint and reach only your ideal audience with the largest national addressable platform.

Dish Network

Dish's addressable advertising combines the targeting precision of digital with the reach of television providing advertisers a highly focused solution that leverages household advertising on a national scale that reaches nearly 8 million households.

Facebook

More than 900 million people visit Facebook every day, and more than 700 million of them do so from their phone or tablet. With Facebook Ads, you can create targeted ads to reach different audiences wherever they are and meet your business goals.

MSN

No matter what your marketing goal, our display ad targeting can help you find the right audience at the right time - every time.  By combining data from our unique partnerships with premium Microsoft audiences, brands can reach the right customers.

Ninth Decimal

NinthDecimal is the leading mobile audience intelligence company. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase.

Viant Media

Through it's proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies including Vindico, Specific Media, Myspace and Xumo.

 

Yahoo

Yahoo offers an innovative suite of advertising solutions, backed by industry-leading data and insights, to help you meet any marketing objective. We’ll work with you to find the right mix to drive real results.

Zeta Interactive

Zeta's offerings provide the world's leading brands with a comprehensive end-to-end solution to acquire, retain and grow customers. Individual level data leveraging email address as a universal key acts as the connective tissue between audiences and channels.

 

Alteryx

Alteryx, Inc. is the leader in self-service data analytics. Alteryx Analytics provides analysts with the unique ability to easily prep, blend, and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks. Analysts love the Alteryx Analytics platform because they can connect to and cleanse data from data warehouses, cloud applications, spreadsheets, and other sources, easily join this data together, then perform analytics — predictive, statistical, and spatial — using the same intuitive user interface, without writing any code. Thousands of companies and data analysts worldwide rely on Alteryx daily. Visit www.alteryx.com or call 888-836-4274.

Alteryx

For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue.

 

Certona

Delivering personalized customer experiences for the world’s most popular retailers and brands, Certona is the leader for real-time omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona’s cloud-based Personalized Experience Management™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touchpoints. Certona has been selected Top Personalization Provider for the IR Top 500 for the last 7 consecutive years.

Certona

Experienced Streamlined Approach: As a preferred partner, Certona has developed a streamlined integration that allows campaigns from Certona Experience Manager to be deployed by Experian Marketing Services. Marketing Emails: Acquire new customers and engage existing with individualized recommendations, targeted content and offers that increase click through rates, conversions and overall revenue. Remarketing Email: Recapture more sales by re-engaging cart and browse abandoners with timely, targeted offers and individualized recommendations relevant to their profile and most recent activity, including any activity between abandonment and when the email is opened. Transactional Email Take advantage of a nearly 100% open rate. Deliver targeted content, loyalty offers and recommendations relevant to the transaction.

 

Environics Analytics

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help clients find and keep their customers. It has the most experienced team of micromarketing experts in Canada, and is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications.

Environics Analytics

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help clients find and keep their customers.

 

Fluent

Fluent is the industry leader in digital customer acquisition. The company’s proprietary ad serving technology and extensive digital media network enable marketers to acquire their best customers, with precision, at a massive scale. Leveraging compelling promotional content, 1st-party data, and real-time survey interaction with consumers, Fluent has helped more than 500 leading brands and direct marketers acquire millions of customers since its inception. The company is privately held and based in New York City.

Fluent

Rapidly scale database growth for omni-channel marketing campaigns (email, SMS, push, direct mail, etc.) Turnkey integration with Experian facilitates real-time data transfer, de-duplication of records, and triggered welcome messaging. All new data validated in real-time by Experian Data Quality at no extra cost

 

Litmus

Make your emails better! Companies, agencies, and marketing teams worldwide use Litmus’ email creation, preview, and analytics solutions to build, test, target, and monitor their campaigns. Build the perfect email with stored templates and snippets; preview how your email looks instantly in every webmail, desktop, and mobile inbox; identify mobile openers, prints, forwards, and geolocation; review your email’s first impressions to your subscribers; verify link and image functionality; and save valuable time troubleshooting campaigns.

Litmus

Litmus partners with Experian Marketing Services to create email campaigns that are optimized and targeted to each of your core customers. Leveraging Litmus’ solutions for building, testing, and monitoring emails- in collaboration with their own behavioral intelligence suite- Experian Marketing Services is able to deliver deeply personalized customer experiences.

 

RealTime Email

Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open.

RealTime Email

RealTime Email brings email relevance to a higher order by enabling marketers to respond to each recipient’s constantly shifting personal context, with email content that dynamically updates at the moment-of-open.

 

Movable Ink

Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 250 innovative brands including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with an office in London.

Movable Ink

Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients deliver real-time, dynamic content that changes according to the context of each customer. More than 250 brands including The Wall Street Journal, eBay, and Finish Line use Movable Ink to Market in the Moment and drive ROI.

 

Offerpop

Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland.

Offerpop

Offerpop and Experian Marketing Services help marketers optimize their marketing strategies with rich social data and user generated content to deliver highly targeted messages that improve business performance. Marketers can integrate social, email and mobile for enhanced performance, harness UGC, leverage omni-channel marketing, increase email databases and acquire consumer insights.

 

Magnetic

Magnetic is a technology company with a marketing platform for enterprises, brands and agencies. Our ad, email and site solutions help marketers find, keep and bring back customers. These solutions are powered by our unique data including purchase intent data from more than 450,000 partner sites, shopping profiles of over 250 million individuals, and behavioral insights across a billion active devices. For more information, visit magnetic.com.

Magnetic

Magnetic and Experian have partnered to empower marketers to move beyond simple product recommendations in existing emails. Magnetic Email Alerts, deployed through Experian, act as an email-based personal shopper, proactively notifying individuals of offers and recommendations selected just for them. Experian clients who use Magnetic see higher open, click-through, and conversion rates.

 

Opt-Intelligence

Founded in 2003, Opt-Intelligence is the most advanced online advertising exchange dedicated to the user opt-in experience. Opt-Intelligence creates engagement ad units that support email list growth for the world's leading marketers and thousands of small businesses. With its advanced, real-time ad-targeting and automated optimization capabilities, Opt-Intelligence provides programmatic excellence for subscriber acquisition powered by world-class data. Opt-Intelligence offers the smartest, most reliable way to make conscious connections with consumers.

Opt-Intelligence

Experian customers can now leverage our automated solution for subscriber list growth. Show your sign up ad on partner desktop and mobile properties to your target audience, and only pay for new subscribers. Email marketing is an important part of any marketing strategy, and Opt-Intelligence has created a way for our clients to easily accomplish their list growth goals.

 

Persado

Persado’s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado’s software linguistically engineers the optimal language, replacing the guesswork of copywriting. Using Persado, leading brands such as American Express, Citi, Esurance, E*TRADE, LivingSocial, Neiman Marcus, Verizon Wireless, and Vodafone are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters.

Persado

Persado partners with Experian Marketing Services (EMS) to maximize the overall impact of direct response marketing campaigns. With the world's largest database of scored and tagged marketing language, coupled with Experian's database of documented customer interactions, Persado’s technology reveals insights into the linguistic variables (such as emotions and product features) that drive customers to engage.

 

Return Path

Experian Marketing Services, an industry leader in data-driven marketing, has partnered closely with Return Path since 2008 to provide clients with Email Optimization, competitive intelligence, and Email Fraud Protection based on the world’s largest collection of email data. Through our Premier Partnership, EMS customers are able reach the inbox and gather marketing insights to make more effective, meaningful and profitable connections with their customers.

Return Path

As a global solutions data provider, Return Path helps the world’s leading companies promote and protect their brands. Together with Experian Marketing Services, we help digital marketers and security professionals protect their enterprise and their customer from email fraud, spoofing, and phishing, prevent blacklisting, fix inbox placement, increase revenue from email, and compare inbox engagement to their competitors.

 

RichRelevance

Headquartered in San Francisco, RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies—including Office Depot, Costco, Marks & Spencer and Galeries Lafayette—to deliver the most relevant and innovative customer experiences across web, mobile and in store. Learn more at www.richrelevance.com.

 

SmarterHQ is able to reveal unique strategic and tactical marketing opportunities at all stages of the customer lifecycle by uniting and modeling in-store, mobile, desktop, in-app, and countless other sources of customer data to provide business critical insights such as future purchase probability, attrition risk, and shopper engagement.

SmarterHQ

Experian Marketing Services clients are using SmarterHQ to reinvent their approach to automated emails, all while simplifying the execution. Our direct integration with Experian Marketing Services creates a seamless & quick path to new revenue by enabling:

  • Access to actionable data in real time
  • Simplified execution of intelligent triggered campaigns
  • Tangible improvement in key email rates & revenue per send

 

Cloudera

Cloudera is revolutionizing enterprise data management by offering the first unified Platform for big data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, access, process, secure, and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Cloudera's open source big data platform is the most widely adopted in the world, and Cloudera is the most prolific contributor to the open source Hadoop ecosystem. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.

Cloudera

The Experian Marketing Suite’s Identity Manager is the first real-time linkage engine that accepts data, links information together across an entire marketing ecosystem, and puts it into a usable format for a solid customer experience.

 

Turn delivers real-time insights that transform the way marketers and agencies make decisions. Their cloud applications and Internet-scale architecture work together to empower marketers with the confidence at the moment of decision to: create the most complete picture of customers and prospects, execute cross-channel advertising with precision, and connect with a global ecosystem of best-of-breed solutions. The Turn cloud platform is revolutionizing the way cross-channel advertising campaigns are designed, executed, and optimized. Turn is headquartered in Silicon Valley and has offices worldwide.

Turn

Turn delivers real-time insights that transform the way marketers and agencies make decisions. The Turn cloud platform is revolutionizing the way cross-channel advertising campaigns are designed, executed, and optimized.

 

Waterfall

Waterfall is the leading SMS/MMS Marketing provider. We help brands, agencies and technology companies connect with their customers through targeted mobile messaging. From simple notifications to compelling marketing campaigns, our intuitive platform enables both novices and technology enthusiasts to create and send content that inspires action and delivers results. Founded in 2005, Waterfall is headquartered in San Francisco, with offices in Austin and Boston and serves over 150 enterprise companies.

Waterfall

Waterfall provides targeted SMS/MMS marketing solutions for brands, agencies and technology providers. To learn more, please visit our website or reach out to hello@waterfall.com.

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