Online targeting can be quite the challenge. With real time bidding and ad networks
proliferating, it’s easy to waste ad dollars. Well, we’ve got a novel
concept: why don’t you define your target audience and then find them online?
The good news is that we’re the experts in addressable audience creation for
Experian Marketing Services helps you overcome the complexity of online targeting
by defining your target audience and helping you market to them with an actionable
message to either drive brand engagement or direct response.
Addressable audience creation – we take your customer file,
enhance it with rich consumer
data and link
it to addressable user IDs for all digital channels. (This is done in accordance
with all consumer privacy and industry standards of course.)