Marketers need reliable audience data, accurate and actionable segmentation, scalability
and high-quality creative development in order to lay the groundwork for successful
online advertising campaigns. Leveraging Experian Marketing Services’ Audience
IQ data, audience development expertise and advanced media capabilities, marketers
can seamlessly integrate highly targeted and relevant display advertising into their
cross-channel marketing programs.
Customize display ads for greater customer relevance and response:
Target existing customers with retention-based display ads that support your brand’s
message and offer multiple ways for them to engage
customer data and Experian Marketing Services’ rich consumer insights into display
advertising to microtarget online audiences and create value-based segmentation strategies
for more cost-effective display media bidding
interactions across channels to target those who don’t open or respond to
your email, mobile or direct mail messages with more eye catching offers via display
Integrate display response into cross-channel customer database, campaign performance
metrics and future campaign triggering and targeting in other channels
Want to get started?
Fill out this brief form now to find out how we can improve your email marketing
program. Or, give us a call at 866-626-6479 to find out how we can help you.