Gain a persistent, holistic view of your customers
The ability to effectively engage your customer in the right channel, with the
right offer, and at the time they are most likely to transact hinges upon the ability
to recognize your customers and their activities across multiple channels.
Experian Marketing Services’ premier persistent linkage platform, OmniView,
can help. The OmniView platform ingests large amounts of fragmented data and
links it in a meaningful way to help you understand how your customers are engaging
with you in-store and across all media channels.
Use these insights to deliver consistent messages across channels, provide relevant
product recommendations, and grow your loyalty base. Using a persistent ID—in
real time—supports your sophisticated 1:1 marketing strategy, at the scale you
need it to.
OmniView helps marketers:
Link fragmented and incomplete data including email, social and personally identifiable
information (PII), across channels and devices
Recognize customers across channels enabling a comprehensive understanding
of customer preferences
Precisely target customers across channels for improved customer engagement
Only Experian has a 40 year history of data knowledge to provide superior linkage
with fewer errors and greater accuracy of records. With over 2 billion records
processed monthly and over 8 billion name and address combinations, we have the referential
data to support your needs. As a recognized leader in managing consumer data
with privacy and compliance built in, we can help you successfully navigate your requirements
to convert sensitive PII data into actionable insights.
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