Creating omni-channel interactions that matter

Omni-channel consumer

Capitalizing on the rise of the omni-channel consumer is the defining challenge for marketers today. Every consumer is constantly connected, informed, empowered and moving seamlessly across channels depending on their needs. They demand a consistent, relevant and meaningful experience no matter when or where they interact with your brand. The consumer is in control and there’s no turning back.

To meet consumer demands, marketers must develop high-definition consumer personas that inform every customer interaction. During this webcast, you will learn how to deliver on what the omni-channel consumer requires from your brand.

Key topics include:

  • Honoring the Omni-Channel Consumer Bill of Rights
  • Integrating customer information with third party data to develop high-definition customer profiles
  • Engaging customers with content and messaging that matters
  • Activating customer profiles with a rule-driven contact strategy that feels authentic and personal


About the presenters:
                  Heather Dougherty

Heather Dougherty
Heather is the Director of Research for Consumer Insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

                  Alex Schumacher

Alex Schumacher
Alex is the Vice President of Marketing for Consumer Insights at Experian Marketing Services. He has more than 15 years of experience marketing technology and services to help clients improve business performance through data-driven strategies. Alex is responsible for communicating Experian Marketing Services value throughout the marketing community and evangelizing the importance of using data to deliver meaningful and relevant customer engagement. Prior to joining Experian, Alex held various product strategy and product management positions at data integration firms GXS and QRS Corporation.

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