Capitalizing on the rise of the omni-channel consumer is the defining challenge
for marketers today. Every consumer is constantly connected, informed, empowered and
moving seamlessly across channels depending on their needs. They demand a consistent,
relevant and meaningful experience no matter when or where they interact with your
brand. The consumer is in control and there’s no turning back.
To meet consumer demands, marketers must develop high-definition consumer personas
that inform every customer interaction. During this webcast, you will learn how to
deliver on what the omni-channel consumer requires from your brand.
Key topics include:
Honoring the Omni-Channel Consumer Bill of Rights
Integrating customer information with third party data to develop high-definition
Engaging customers with content and messaging that matters
Activating customer profiles with a rule-driven contact strategy that feels authentic
About the presenters:
Heather Dougherty Heather is the Director of Research for
Consumer Insights at Experian Marketing Services. She is a leading authority in online
commerce and marketing, a result of covering the field extensively since 1997. Her
expertise provides actionable consumer insight through in-depth analysis of consumer
behavior and psychographic measurement. Prior to joining Experian, Heather was with
Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for
custom research products. Before her time at Nielsen, she spent four years with Jupiter
Research covering the online retail and commerce space, including marketing &
promotions, merchandising, and personalization.
Alex Schumacher Alex is the Vice President of Marketing for
Consumer Insights at Experian Marketing Services. He has more than 15 years of experience
marketing technology and services to help clients improve business performance through
data-driven strategies. Alex is responsible for communicating Experian Marketing Services
value throughout the marketing community and evangelizing the importance of using
data to deliver meaningful and relevant customer engagement. Prior to joining Experian,
Alex held various product strategy and product management positions at data integration
firms GXS and QRS Corporation.
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