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The future of live email: Agility in the inbox
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Live email was just the beginning. Top brands are continuously pushing the marketing envelope to develop truly agile email campaigns that are responsive and adaptive in real-time to their customers' unique context, such as time, location, device -- even weather. In this webcast, you'll learn how some of the world’s most recognized brands are increasing campaign relevance and improving customer experiences by integrating live content into their email campaigns.
Key takeaways include:
- How marketers have evolved from basic to more sophisticated uses of live email campaigns with features like advanced geo-targeted content and robust mobile next-click optimization
- Real-world examples of how Experian Marketing Services’ clients are leveraging the power of agile email
- An exclusive look at the next generation of Movable Ink’s Agile Email Marketing solutions
As a Co-Founder and Chief Executive Officer at Movable Ink, Vivek is leading the charge to make email a more dynamic and relevant communication channel for marketers and consumers. With a background in both sales and product development, Vivek brings a potent combination of engineering talent and business savvy to his role as Movable Ink’s CEO. Prior to co-founding Movable Ink, Vivek headed Eastern North American and EMEA sales for Engine Yard. Earlier in his career, he held senior roles at Blue Martini and Cisco Systems. Vivek graduated with a BS in Computer Science from the Rensselaer Polytechnic Institute.
Jordan is an email marketing veteran with extensive media, analyst, and industry relationships. As VP of marketing for Movable Ink, he is charged with bringing to market the company’s game-changing technology, and oversees all strategic marketing, branding, market positioning, lead generation, and communications efforts. Prior to Movable Ink, Jordan was vice president of business development for mobile ad start-up Pontiflex. Before Pontiflex, he held senior marketing roles at Unica, Goodmail Systems, Epsilon, and the DMA. Jordan graduated with a BA in Communication Studies from the University of Michigan.