Key ingredients to creating an effective mobile messaging strategy
With more and more consumers jumping on mobile devices to connect and consume content anytime and anywhere, it is crucial for brands to deliver these on-the-go customers an optimized and seamless mobile experience.
In this webcast, learn how to successfully create an intelligent mobile engagement program through a perfect mixture of winning mobile messaging strategies.
- The right mixture of SMS strategies and tactics for your brand.
- How to deliver a seamless and optimized mobile customer experience.
- Tips and best practices for using mobile marketing to engage customers.
Michael Puffer is a mobile marketing expert for Experian Marketing Services. He is responsible for driving business development, thought leadership, implementation, and the ongoing innovation of mobile programs for the organization as well as its clients. Michael is a digital technology and marketing leader focused on the mobile industry with experience in strategy development, program execution, and data integration.