A Mobile Calling: Leveraging mobile insights to inform the marketing mix

Reaching today's hyper-connected consumer requires a strong, data-driven mobile plan. During this webcast, learn the latest research findings from our mobile services - which provide marketers with the insights they need to identify their mobile consumers' attitudes and behaviors. The webinar will also cover how mobile fits into a consumers' multichannel media universe and why it must be a key channel strategy for forward-thinking marketers.

About the presenters:
Presenter Heather Daugherty

Heather Dougherty

Heather is the director of research for consumer insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Presenter George Strathern

George Strathern

George Strathern is the Head of Cross Platform at Experian Marketing Services where he lives at the intersection of where rich consumer data meets digital and mobile behavior. He leverages his passion for mobile and digital consumer research to create unprecedented insights on today's "always on" consumer. Solving marketer's digital challenges is an expertise that George has been honing since 2000 in a variety of roles with, Gartner, Discovery Communications and Experian Hitwise.

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