Mobile Acquisition: Reaching the Untethered Customer

Mobile Acquisition: Reaching the Untethered Customer All marketers can agree that mobile devices are a critical piece of our modern consumers’ everyday lives. Reaching these customers on their mobile devices with personalized and timely messages is a critical part of a successful marketing strategy. But, how do you achieve this?

Find out in this webcast of Experian Marketing Services’ mobile expert discussing the best tactics to acquire new mobile subscribers and how to keep them engage with your brand once you have them.

Other key takeaways from the webcast include:

  • When, where and how to promote your mobile program to acquire the most subscribers
  • The importance of a strong value proposition on your subscription page and what it should include
  • Examples of how brands today, including American Eagle Outfitters, are successfully acquiring and executing mobile campaigns

As mobile becomes an increasingly popular channel for consumers and the way in which they interact with brands, make sure your organization is optimizing its mobile presence!


About the presenter:
Presenter Michael

Michael Puffer

Michael Puffer is a mobile marketing expert for Experian Marketing Services. He is responsible for driving business development, thought leadership, implementation, and the ongoing innovation of mobile programs for the organization as well as its clients. Michael is a digital technology and marketing leader focused on the mobile industry with experience in strategy development, program execution, and data integration.

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