All marketers can agree that mobile devices are a critical piece of our modern consumers’ everyday lives. Reaching these customers on their mobile devices with personalized and timely messages is a critical part of a successful marketing strategy. But, how do you achieve this?
Find out in this webcast of Experian Marketing Services’ mobile expert discussing the best tactics to acquire new mobile subscribers and how to keep them engage with your brand once you have them.
Other key takeaways from the webcast include:
As mobile becomes an increasingly popular channel for consumers and the way in which they interact with brands, make sure your organization is optimizing its mobile presence!
Michael Puffer is a mobile marketing expert for Experian Marketing Services. He is responsible for driving business development, thought leadership, implementation, and the ongoing innovation of mobile programs for the organization as well as its clients. Michael is a digital technology and marketing leader focused on the mobile industry with experience in strategy development, program execution, and data integration.