Mobile Acquisition: Reaching the Untethered Customer
can agree that mobile devices are a critical piece of our modern consumers’
everyday lives. Reaching these customers on their mobile devices with personalized
and timely messages is a critical part of a successful marketing strategy. But, how
do you achieve this?
Find out in this webcast of Experian Marketing Services’ mobile expert discussing
the best tactics to acquire new mobile subscribers and how to keep them engage with
your brand once you have them.
Other key takeaways from the webcast include:
When, where and how to promote your mobile program to acquire the most subscribers
The importance of a strong value proposition on your subscription page and what
it should include
Examples of how brands today, including American Eagle Outfitters, are successfully
acquiring and executing mobile campaigns
As mobile becomes an increasingly popular channel for consumers and the way in
which they interact with brands, make sure your organization is optimizing its mobile
About the presenter:
Michael Puffer is a mobile marketing expert for Experian Marketing Services. He
is responsible for driving business development, thought leadership, implementation,
and the ongoing innovation of mobile programs for the organization as well as its
clients. Michael is a digital technology and marketing leader focused on the mobile
industry with experience in strategy development, program execution, and data integration.
To view the webcast, please fill out the following information: