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Millennials: All Grown Up
The mythical Millennial generation has finally reached adulthood and yet it continues to confound marketers. View this webcast for an in-depth look at adult Millennials representing the most diverse generation in history. We describe the unique attitudes and behaviors of this generation as well as focus on key demographic characteristics that all marketers have to consider as they engage Millennials.
During the webcast, we identified opportunities to successfully engage Millennials including:
- Understanding what it takes to catch their attention
- Knowing what they value and what they expect
- Using their media behavior to reach them
John Fetto, Senior Analyst, Marketing & Research , Experian Marketing Services
A self-described “data geek,” John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360-degree view of consumers is one of his areas of expertise, allowing marketers to better understand how to reach the right customer through the right channel with the right message. Prior to joining Experian Marketing Services, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.