Dana is Experian Marketing Services’ representation of your “best customer.” She’s hyper-connected, always on, and fully expects you to interact with her in her preferred channels with a consistent and compelling message.
Watch this video to learn more about Dana and why you need to develop marketing campaigns that ensure intelligent interactions with her, every time.
Visit Experian Marketing Services’ YouTube channel to see more videos about Dana and explore new ways to attract and engage your best customers.
You can also check out our Dana infographics to see even more about Dana and learn why understanding her preferences will help you develop and execute more effective marketing campaigns.
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