She’s your best customer
Dana represents today's empowered, opinionated and highly connected customer. She expects and demands that her favorite brands deliver a seamless experience that is coordinated throughout her busy day. As marketers, we have to win her over to earn her loyalty.
To get to know Dana better, check out this video.
In order to be customer obsessed and get the best response from Dana, brands need to know and understand her. One way to help do that is through lifestyle segmentations. In Mosaic® USA, Dana falls into the Urban Edge group – younger, up-and-coming singles living big city lifestyles located within top CBSA markets. Brands use the information segmentation provides to make a connection with different segments of the population.
Learn more about your best customers
See how marketers can connect to, engage and empower THEIR Dana by using Experian Marketing Services’ cross-channel marketing platform
How brands use Experian Marketing Services to connect with their best customers, like Dana