Marketing Sophistication CurveSM
As marketing sophistication evolves, brands strive to move from simply executing in each individual channel to optimizing each customer’s experience across all channels. By utilizing a proven path to help you advance your marketing program to the next level, achieving cross-channel optimization can be a reality for any brand, regardless of its current state of sophistication.
Take our online assessment of your current marketing program’s level of sophistication and receive our most recent Marketing Sophistication Curve framework to aid in helping you continually move your organization's cross-channel marketing efforts forward.
The assessment and framework will help you to:
- Assess where your own brand lies along the Marketing Sophistication Curve
- Learn about the journey brands must take in order to achieve cross-channel optimization
- Use 5 key components for advancing up the curve