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Marketing Sophistication CurveSM
How advanced is your marketing program?
Consumers today are more sophisticated than ever and marketers must be one step ahead of them in order to be successful. To help marketers understand their current level of sophistication and what they can do to reach the highest level of customer optimization, Experian Marketing Services released the Marketing Sophistication Curve—a framework to aid in helping you continually move your organization’s cross-channel marketing efforts forward.
View our Marketing Sophistication Curve webcast to learn:
- How to identify and assess where your organization falls on the curve and why
- Recommendations to optimize your marketing program based on your current stage of sophistication
- How you can plan for the next stage of the curve by developing tangible proficiencies in five key areas: data management, insights and targeting, strategy and planning, execution, and measurement
Edward Kowalski is a principal consultant for Experian Marketing Services with over 18 years of experience in customer experience design in marketing for the Retail, CPG, Healthcare and Travel and Entertainment industries. The strong combination of Edward’s deep industry knowledge coupled with his senior relationship building skills and solutions-based, consultative approach allow him to strategize with leading brands on new product ideation, development, and management as well as go-to-market strategies and execution that will positively impact the bottom line. Throughout Ed’s career he has been known to venture out as an entrepreneur where he successfully launched two start-up companies including Entrance Ramp and Mobile Barista.
Nancy Shaver is a Consulting Principal for Experian Marketing Services’ Marketing Analytics team. With over 25 years of experience leading marketing organizations as well as delivering data, analytical, and technical services Nancy leverages both her strategic vision and extensive hands-on direct, digital and database marketing experience to help Experian’s clients develop and implement achievable marketing solutions that deliver measurable business value. Through her work across a range of organizations including luxury and broad market retail, telecommunications, consumer packaged goods, and financial services Nancy is able to help clients translate their brand goals into strategies and practical and effective initiatives which link a positive customer experience with bottom line results.