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American Eagle Outfitters® Case Study

American Eagle Outfitters and Experian Marketing Services

During the 2013 holiday season, American Eagle Outfitters launched an integrated, omni-channel program called the “12 Days of Legendary Gifts” with the goal of acquiring new SMS and email subscribers, increasing engagement and driving sales. By offering daily prizes and consistent messaging across various channels and devices, American Eagle Outfitters was able to connect with more than 8 million subscribers in the US and Canada during the two week program! Read the full case study for additional program results.

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New Report: Meeting omni-channel consumer demands

Improve your marketing results and learn how to deliver on what the omni-channel consumer requires from your brand. Get the roadmap for understanding your customers more completely to ignite more authentic and personal relationships.

Meeting consumer demands

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The Marketing Forward blog

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