Data Diligence: Leveraging data to improve email marketing results

The foundation of cross-channel marketing is data. Gathering it, analyzing it and leveraging it to fully understand your customer is the hardest part. Joyus, a new and innovative e-Commerce brand, is taking that vital step towards cross-channel marketing by using data to boost email performance and reach customers and prospects with highly personalized and relevant content.

Nicole Poulson, Senior Manager of Email Marketing at Joyus joins cross-channel and targeting experts at Experian Marketing Services to discuss how they’re using cross-channel data to optimize their current email program and building out distinct customer personas to enhance future programs.

View the replay of this webcast which will help you:

  • Start thinking like a cross-channel marketer
  • Enrich your customer data in order to enhance your messaging and stand out in the overcrowded inbox
  • Gain a view into how Joyus uses behavioral data to deliver timely and relevant content to customers
About the presenters:
                  Nicole Poulson

Nicole Poulson, Senior Email Marketing Manager, Joyus

Nicole Poulson is the Senior Email Marketing Manager at Joyus. Nicole has 12+ years of experience in direct marketing, with the last 9 years focused specifically on email marketing. She worked with direct marketing giants Harry & David and Williams-Sonoma, Inc. before joining Joyus. Nicole coins herself an "Email Marketing Geek" and has a passion for results-driven marketing. Nicole graduated from the University of Washington with a B.A. in French.

                  Yvette Mitchell

Yvette Mitchell, Associate Direct, Client Success, Cross-Channel Marketing

Yvette Mitchell is an Associate Director, Client Success, Cross-Channel Marketing with Experian Marketing Services and currently works with some of the world’s most recognized brands through the development of customized plans and integrated channel strategies to optimize their cross-channel communications. As a digital marketing professional with over 14 years of experience developing and implementing effective digital programs she continually delivers tangible results through strategic planning, segmentation strategies, customer acquisition suites, email, mobile and social media marketing programs. Yvette received a BBS and MBA in Finance from Loyola University Chicago.

                  Kelly Jo Crantas

Kelly Jo Crantas, Lead Solution Support Representative, Targeting

Kelly Jo Crantas is the Lead Solution Support representative to sales & clients across all of Experian’s business units. She fulfill this by offering education, consultative services, and recommendations in the best use of Experian's data assets, solutions, and marketing analytical services, for both new and existing clients. With over 35 years in the industry, and over 14 years with Experian Kelly Jo’s vast knowledge of data and analytics help to resolved challenges across all channels and industries.

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