Experian Marketing Services leadership team

Matt Seeley - Group President, North America
Matt Seeley

As President of Experian Marketing Services, Matt Seeley is responsible for overseeing all areas of the business in North America, with a primary focus on revenue growth, market penetration and client engagement. Additionally, he serves as Head of Global Product Development for the Experian Marketing Suite, the company’s full-scale, end-to-end marketing platform.

During his tenure as President, Seeley has played a critical role in the launch of award-winning products and initiatives and has been instrumental in facilitating the company’s global expansion. Under his direction, Experian Marketing Services has expanded from an organization comprising several different brands into an organization with a broad and compelling marketing technology portfolio. Seeley was the driving force behind combining all of Experian Marketing Services’ capabilities to create the Experian Marketing Suite, a cohesive end-to-end marketing platform that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device.

With oversight of more than 1,000 major brand clients, Seeley is focused on strategic direction and investment priorities as the business continues to help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customer. Seeley helped to create, CheetahMail®, the largest email company in the world from the ground up. Acquired by Experian in 2004, Seeley spearheaded CheetahMail’s aggressive global expansion efforts into nine countries around the world. In 2004, Seeley was promoted to President of the Experian Marketing Services Platforms division, where he led the development and growth initiatives for CheetahMail, QAS®, Hitwise®, Data Management Services and Digital Advertising. In 2010, Experian® appointed Seeley as President of Experian Marketing Services North America.

Follow Seeley on Twitter @mseeley6.
Learn more about Matt on LinkedIn.

Jonathan Hulford-Funnell - Managing Director, EMEA Head of Global Product Line, Experian Data Quality
Jonathan Hulford-Funnell

Jonathan 'Jonno' Hulford-Funnel is the Group Operating Officer for the global Experian Data Quality business, responsible for global strategic direction and operations. Jonno and his management team work to grow the Experian Marketing Services’ core value proposition and deliver technology and services that serve the growing data quality space.

Jonno joined the Experian Group as part of the QAS acquisition in 2004 whilst being based out in Boston. Alongside his position with Experian Data Quality, Jonno is also the Managing Director for Marketing Services EMEA, represented in four core countries: France, Germany, Spain and the Netherlands.

In addition, Jonno has contributed to Experian's overall culture change program. He's actively driven several successful acquisitions and is known for taking on the difficult challenges in business.

Jonno is also a graduate of London Business School's Senior Executive Program.

Tom Blacksell - Managing Director, UK & Ireland, Head of Global Product Line, Consumer Insights and Targeting
Tom Blacksell

Tom joined Experian in July 2013 as Managing Director of Experian Marketing Services in the UK & Ireland. Tom is responsible for overall business performance in the region, leading Experian Marketing Services as it grows its consumer insight and targeting, data quality and cross-channel marketing services. Additionally, Tom is Head of the Consumer Insights and Targeting Global Product Line.

Prior to joining Experian, Tom spent 18 years with Capgemini where he held various executive roles, including CEO of UK Consulting. Most recently he focused on the consulting specialism of digital transformation.

Tom has a strong client-focus, having worked with enterprise clients across a range of industries in his previous roles with Capgemini, Ernst & Young and Exxon Mobil.

Ashley Johnston - Senior Vice President, Global Marketing
Ashley Johnston

Ashley Johnston leads brand awareness, marketing communications, product marketing and sales enablement initiatives for Experian Marketing Services in more than 30 countries around the world. Johnston has been a driving force in leading Experian Marketing Services from an organization comprising more than 100 products to a single global brand offering a cohesive end-to-end marketing platform. She manages a diverse team of brand and product marketers, creative experts and digital professionals and plays a key role in helping to fulfill the company’s global business strategies.

Under her leadership, Experian Marketing Services contributes widely to the digital-marketing technology industry by publishing research, analysis and insights to help marketers better connect and engage with their customers. She spearheaded the formation of several highly regarded client community programs, including Experian Marketing Services’ annual client summit, The Marketing Forward Tour, a global thought-leadership series, a peer-to-peer dinner series and client advisory boards.

Johnston has received numerous awards and honors for her accomplishments, including being the global recipient of the 2014 Gold Stevie Award for Woman of the Year in Advertising, Marketing and Public Relations and the 2014 Silver Stevie Award winner for Female Executive of the Year. She also was recognized as a 40 Under 40 winner by Direct Marketing News in two consecutive years and most recently was named as a 2015 Marketing Hall of Femme honoree. She frequently is quoted as an industry expert in top media outlets.

Follow Johnston on Twitter @ashleydaly.
Learn more about Ashley on LinkedIn.

Caliopie Walsh - Vice President, Human Resources
Caliopie Walsh

As Vice President of Human Resources for Experian Marketing Services, Caliopie Walsh leads all aspects of employee relations; talent recruitment; and retention, training and compensation for Experian Marketing Services in North America.

Since joining the team in North America, Walsh spearheaded the development of the company’s Women’s Leadership Network, a program designed to accelerate women’s path to leadership through training, peer-to-peer networking and internal gender-awareness education. Walsh brings extensive experience in managing human resources for global, technology and media companies to her role at Experian Marketing Services. She joined Experian from Coach Inc., where she was the Divisional Vice President of International Human Resources.

Before her position at Coach, Walsh served as Vice President, Human Resources, at Sirius Satellite Radio, Cendant Corporation and CBS MarketWatch. She also worked overseas in Hong Kong with DoubleClick/Google as Director of Human Resources, Asia Pacific, and as a human resources management associate in Brazil for Citibank. Walsh earned a Bachelor of Science in industrial psychology from the University of Illinois and a master’s degree in industrial labor relations from Cornell University, Ithaca, N.Y.

Follow her on Twitter at @CaliopieGW.

Emad Georgy - SVP Product Development & Global Head of Development
Emad Georgy

Emad Georgy leads global software engineering, development and product management for the Experian Marketing Suite, a flexible, end to end marketing platform that enables brands to create powerful customer experiences – across channels and devices.

Since his start at Experian, Georgy has served in a number of roles of increasing responsibility. Formerly Chief Technologist of North America, he developed the architectural framework to enhance and connect natural synergies across the company’s diverse portfolio of marketing solutions and best-in-class data solutions including OmniView, the company’s real-time persistent data-linkage technology. Georgy delivered to production the industry’s first digital linkage platform for marketers built on HBase and Hadoop, serving some of the top retailers in the world.

Georgy is a sought-after expert in the marketing technology and software industry, particularly on topics related to business intelligence, Big Data, predictive analytics and tech talent. In 2013, he was named a Premier 100 IT Leader by Computerworld. He is a frequent speaker at Big Data and software conferences, including Computerworld’s Big Data conference, Scrum Alliance Gatherings, Better Software conferences and the Big Data Retail forum.

Georgy earned his bachelor’s degree in information systems at Loyola Marymount University and his master’s degree in organizational leadership from Biola University.

Connect with Emad on LinkedIn.

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