Consumer Insights Leadership Team
Read about our leadership team below, or jump to a particular business unit or individual using the menu at the right.
Simon Bradstock - SVP and General Manager, Consumer Insights
Simon is responsible for the overall strategy, sales, marketing and delivery of Consumer Insights services to top brands and companies across North America. As a member of the Experian Marketing Services management team, Simon uses data gathered from Hitwise®, our comprehensive online consumer behavior services, and Simmons®, our consumer research services, to develop new and unique insights into Internet user trends and create a strategy to best target these consumers in Search, Display, E-mail and social campaigns.
Ken Wollenberg - Chief Operating Officer, Consumer Insights
A 30+ year veteran of the media and marketing research industries, Ken Wollenberg has served as an executive for some of America's most distinguished media and marketing research companies. Now as COO, Consumer Insights at Experian Marketing Services, Ken leads the strategy and operations team with a focus on operations, strategic partnerships and product management.
Before joining Experian Marketing Services, Ken worked as Senior Vice President for Strategic and Business Development at Nielsen Media Research. Prior to that, he served as Executive Vice President and Chief Marketing Officer for Mediamark Research, Inc., and for 23 years at the Arbitron Company, in various executive positions, including Executive Vice President of Sales and Marketing and a member of the Arbitron Board of Directors.
Ellen Romer - Senior Vice President of Strategic Planning, Consumer Insights
Ellen oversees strategy and innovation, placing special emphasis on providing unique and relevant solutions to clients using Experian’s toolkit of consumer databases, proprietary modeling and data integration techniques. Ellen's 20 years of research experience has included custom and multi-client projects spanning a broad range of industries, from on-line and print media to consumer packaged goods to healthcare. Before joining Experian Marketing Services, Ellen served as Senior Vice President of global patient studies at Market Measures/NOP World Health. She also served as Managing Director/Research of Rx Remedy Information Services.
Jim Tobolski - Vice President of Client Development & Client Engagement, Consumer Insights
As the leader of the Client Development and Client Engagement teams, Jim Tobolski has a proven track record of delivering outstanding results for his clients and his team. Jim has established cutting-edge strategies designed to cultivate client-focused solutions and long-term relationships. Jim’s inspirational and energetic leadership style can be both contagious and motivating. Throughout his 20-plus year career, Jim has been particularly adept at successfully leading multi-functional sales/marketing and training teams of high performers. He has done this by balancing the strategic vision with meticulous management direction that consistently lead to exceptional individual and team performance.
Anita Gandhi - Vice President of Strategic Services, Consumer Insights
Anita brings more than 10 years of experience to the leadership of the Consumer Insights strategic services and custom segmentation team. With the idea that no two clients are the same, Anita and her team work with clients to identify, reach, acquire and retain highly defined consumer segments. Anita leverages data from Hitwise, Simmons and other Experian offerings with analytical expertise to create segmentation solutions that fit the specific goals and objectives of each client.
Gary Warech - Vice President of New Business Sales, Consumer Insights
With over 25 years of corporate marketing, sales agency and market research experience, Gary is responsible for driving new business at Experian Marketing Services selling Simmons and Hitwise consumer insight services to marketers, agencies and media companies. Additionally, he manages the international sales efforts to US-based companies. Prior to his current role, Gary had various leadership roles at Simmons including management of the custom research group and the online research initiative, Harris Interactive, Host Communications Inc., and held various leadership positions within the Foot Locker Corporation.
Alex Schumacher - Senior Director of Marketing, Consumer Insight
Alex Schumacher, Senior Director of Marketing in Consumer Insights, has more than 15 years of experience across a variety of marketing disciplines. Evangelizing Experian Marketing Services through our leading products, Simmons and Hitwise, Alex is passionate about helping brands connect with their customers in unique and creative ways. From his home in the Marin County, California, he enjoys spending time outdoors, cheering on the World Series Champion San Francisco Giants, photography and traveling to explore new cities with his wife.
Marketing Forward represents the art and science of marketing.
Follow Alex on Twitter@alexschumacher