Experian Marketing Services Cheetahmail Leadership Team
Read about our Cheetahmail leadership team below, or jump to a particular business unit using the menu at the right.
Peter DeNunzio - SVP and General Manager, Experian CheetahMail
Peter DeNunzio has had a distinguished career in global marketing services. He has held leadership positions in branding, direct/database and digital marketing and is a recognized leader in integrated marketing communications across geographies and disciplines. He has held top positions with OgilvyOne (General Manager), Draftfcb (President, NY) and Aimia’s Carlson Marketing unit (President, US). He is a frequent speaker at industry events and sits on the boards of The Advertising Educational Foundation and the Center for Global Brand leadership at Columbia Business School. He graduated from Princeton University and holds an MBA from Columbia Business School. He and his wife Ciara Burnham – live in Manhattan and have four children.
Rich Bossbaly - Vice President, Sales, Experian CheetahMail
Rich Bossbaly leads the North American direct sales team for Experian CheetahMail, helping shape the strategy that connects leading brands with the technology, service and expertise they need to maximize marketing ROI.
Kat Berman - Vice President, Client Services, Experian CheetahMail
Kat is a Vice President on the Experian CheetahMail Client Services team, managing client relationships as well as several internal teams, including Implementations, Product Marketing and Client Solutions.
Yara Lutz - Vice President, Client Services, Experian CheetahMail
Yara joined CheetahMail in 2004 and has more than 12 years of experience in digital and email marketing. In her current role, Yara manages the east coast Client Services team. She leads a team that manages some of CheetahMail’s most strategic accounts across a variety of industries. Yara helps her clients maintain and grow profitable relationships with their customers by providing methods to enhance their email programs.
Kelly Dedman - Vice President, Client Services, Experian CheetahMail
Kelly began his career with CheetahMail in 2002 and brings 15 years of online marketing experience. He has worked in email marketing since the industry’s infancy in 1999, pioneering the creation and development of advertiser-supported email newsletters and special offers for eTour.com and Ask.com.
Kelly leads the California-based client services teams, working with industry-leading clients across a wide range of verticals including retail, technology, financial services, entertainment and travel. He guides the account management and integration teams in providing world-class customer service, technical integration and strategic support from offices in Los Angeles and The Bay Area.
Daniel Schotland - Vice President, Business Development, Experian CheetahMail
As an email industry veteran with over 12 years of digital marketing experience, Daniel leads CheetahMail’s Business Development team. In this role, Daniel oversees the development of new revenue streams through strategic partnerships and the introduction of innovative and transformational products to CheetahMail’s product portfolio. Prior to this position, Daniel led CheetahMail’s Bay Area team as VP of Client Services. In that capacity, Daniel managed a cross-functional team of more than 30 client service professionals responsible for working with Fortune 1000 companies to drive incremental revenue and long-term customer engagement through integrated email marketing strategies.

