View this webcast for a preview of insights on deal-seekers
There are a growing number of consumers chanting the mantra “Never pay full
price,” and retailers and brands who are happy to oblige them. But flooding
the market with coupons isn’t rewarding for your customers or the health of
your brand. The truth is that deal-seekers can be loyal and valuable customers –
but marketers need to know how to engage them with the right offer, for the right
product, at the right time, and through the right channel.
During this webcast, Experian Marketing Services will provide a comprehensive look
at today’s consummate deal-seeker, including:
Who they are
Where they shop and what motivates them
How to reach across new and traditional media channels
How deal seeking behavior can vary by industry and product type
How the Internet, mobile and social media helps them find deals online and in-stores
Stay tuned for a more in-depth report coming soon.
About the presenters:
John Fetto is a Senior Marketing Manager at Experian Marketing Services. A self-described
“data geek,” John knows data and has served as a research analyst with
Experian for many years. But he also has the ability to convert complex data into
clear and concise consumer insights that are consumable and actionable by non-analysts.
Providing a complete 360 degree view of consumers is one of his areas of expertise
allowing marketers to better understand how to reach the right customer through the
right channel with the right message. Prior to joining Experian Marketing Services,
John worked as the Research Editor for American Demographics magazine where he identified
and tracked demographic and consumer trends for leaders in the market research industry.
Bill Tancer is the General Manager, Global Research for Experian Marketing Services.
A New York Times Best Selling author and former online columnist for TIME magazine,
Bill brings more than 15 years of marketing, market research and corporate strategy
experience to Experian Marketing Services. Bill leads a team of research analysts
providing cutting-edge research and insight into online consumer behavior and the
application of online competitive intelligence.
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