Improving online acquisition requires better information about
your target customer. View this webcast to learn how Yahoo! applies consumer insight
to drive smarter search acquisition strategies.
Presenters Felix Escobedo, Director - Account Management, Yahoo! and Aly Baker,
Director - Client Development, Experian Marketing Services will show how Yahoo! applies
these insights to develop customized strategies for advertiser partners, identifying
the best opportunities for reaching their target audience.
During the webcast we will discuss:
- Using web trends to power business intelligence
- The power of seasonal insights for search strategies
- Identifying opportunities across specific consumer segments
- Fueling the tactical strategy with SEM campaigns
About the presenters:
Felix Escobedo is a Director of Account Management for Yahoo! Advertising Solutions.
Felix has more than 10 years of experience in search and online acquisition marketing.
Felix utilizes his understanding of how to apply consumer insight to deliver innovative
and performance oriented search programs for clients looking to take advantage of
the Yahoo! audience.
Alyson Baker is the Director, Client Development, Consumer Insights at Experian
Marketing Services with over 10 years of experience in account management and digital
intelligence. Alyson leverages her strategic vision and deep industry knowledge to
help Experian’s clients develop and implement achievable marketing solutions
based on actionable consumer insight that delivers measurable business value.
Please complete the following information to view the webcast.