Improving online acquisition requires better information about your target customer. View this webcast to learn how Yahoo! applies consumer insight to drive smarter search acquisition strategies.
Presenters Felix Escobedo, Director - Account Management, Yahoo! and Aly Baker, Director - Client Development, Experian Marketing Services will show how Yahoo! applies these insights to develop customized strategies for advertiser partners, identifying the best opportunities for reaching their target audience.
During the webcast we will discuss:
- Using web trends to power business intelligence
- The power of seasonal insights for search strategies
- Identifying opportunities across specific consumer segments
- Fueling the tactical strategy with SEM campaigns
Felix EscobedoFelix Escobedo is a Director of Account Management for Yahoo! Advertising Solutions. Felix has more than 10 years of experience in search and online acquisition marketing. Felix utilizes his understanding of how to apply consumer insight to deliver innovative and performance oriented search programs for clients looking to take advantage of the Yahoo! audience.
Alyson Baker is the Director, Client Development, Consumer Insights at Experian Marketing Services with over 10 years of experience in account management and digital intelligence. Alyson leverages her strategic vision and deep industry knowledge to help Experian’s clients develop and implement achievable marketing solutions based on actionable consumer insight that delivers measurable business value.