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Data Enrichment
Expand your current database to improve your marketing and sales efforts
Take your client and prospect database to the next level by combining it with Experian’s wealth of consumer data.
Experian can add the following insights to your database data:
- Lifestyle segmentation
- Demographics
- Purchasing habits
- Brand preferences
- Life-Event Triggers
Enrich your database with Experian Marketing to:
- Create better targeted marketing programs
- Identify the characteristics of your best customers and focus sales efforts on similar prospects
- Identify cross-sell and up-sell opportunities to your current clients
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